MWNY: Less is More? Macworld Shrinks, Gets More for "Creative Pros"

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Date: Thursday, June 26th, 2003, 08:13
Category: Archive

If big is better, you’ll be disappointed by Macworld in New York next month: there’s no question that CreativePro, and Macworld Boston next year, will attract a fraction of the number of attendees of previous conferences. That’s an especially big problem in Boston, according to a Boston Herald story last week. The story reports that the New York show will be considered a success if it gets just half of the 58,000 attendees last year, because it’s focusing on a narrower niche of creative professionals. If Boston follows the same model, the city is likely to be more than a little frustrated, having wooed IDG with incentives based on a much bigger show.
Something strange has happened amidst all this turmoil, though: Macworld New York is shaping up to be a pretty cool show. Today, IDG announced two new feature presentations (see my story for musiconmac.com), with the electronic music band Fischerspooner and pros from broadcast, music, and DVD production. Add that to artist Peter Max, Apple’s Greg Joswiak who was in headlines this week defending Apple’s G5 benchmarks, and a truly robust conference of creative sessions for video, music, and print design, and you have a pretty cool show. The bad news is, of course, no Steve Jobs, and the news may be worse for Macworld Boston, since Apple hasn’t backed off its angry stance on that show. But we’re still planning to party like it’s 2002, and while total attendence is down, hopefully it will attract more of the Mac artists the show is now marketed for. Stay tuned.


If big is better, you’ll be disappointed by Macworld in New York next month: there’s no question that CreativePro, and Macworld Boston next year, will attract a fraction of the number of attendees of previous conferences. That’s an especially big problem in Boston, according to a Boston Herald story last week. The story reports that the New York show will be considered a success if it gets just half of the 58,000 attendees last year, because it’s focusing on a narrower niche of creative professionals. If Boston follows the same model, the city is likely to be more than a little frustrated, having wooed IDG with incentives based on a much bigger show.
Something strange has happened amidst all this turmoil, though: Macworld New York is shaping up to be a pretty cool show. Today, IDG announced two new feature presentations (see my story for musiconmac.com), with the electronic music band Fischerspooner and pros from broadcast, music, and DVD production. Add that to artist Peter Max, Apple’s Greg Joswiak who was in headlines this week defending Apple’s G5 benchmarks, and a truly robust conference of creative sessions for video, music, and print design, and you have a pretty cool show. The bad news is, of course, no Steve Jobs, and the news may be worse for Macworld Boston, since Apple hasn’t backed off its angry stance on that show. But we’re still planning to party like it’s 2002, and while total attendence is down, hopefully it will attract more of the Mac artists the show is now marketed for. Stay tuned.

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