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MWSF: Worth Ave Group Now Offering iPhone, iPod Touch, Apple Notebook Insurance

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If you meandered over to the Worth Ave. Group booth at Macworld Expo, you might have noticed their staff hammering on expensive gadgets. Per Macworld, the Worth Ave. Group is now offering notebook and iPhone insurance and invited Macworld Expo attendees to take a hammer to some of the MacBooks, iPhones and iPod touches they had on hand.

The Worth Ave. Group claims to be the only iPhone insurance company around and has stated that they’ll cover stuff that won’t be handled by your typical warranty from Apple. Whether your iPhone has been dropped, stolen, or damaged by liquid, you are covered. The annual premiums are pretty reasonable too, starting at US$55 for 3G/8GB or earlier models and going up to US$79 for 3GS/32GB models. If your iPhone encounters a fall into a toilet or falls out of your pocket at some juncture, they’ll buy you a new one.

The insurance plan seems fairly comprehensive and the company has stated that they’ll also cover cameras, game systems, and cell phones.

5 replies on “MWSF: Worth Ave Group Now Offering iPhone, iPod Touch, Apple Notebook Insurance”

This can discourage even the iphone insurance die-hard fans, you can't wait for a month and a half until they buy you a new one, this is not car insurance and claims should be easy to investigate, whether you dropped it, accidentally damaged it or it has been stolen from you, they're supposed to buy you a new one fast, not in a month.

And what they will not tell you until you have a policy and actually file a claim as I just did is what is in their Claim Receipt Email:

“Processing can take up to 4-6 weeks during peak seasons”

“CAN” is the keyword there.  Claims are processed in 3 to 5 days.  I’d like to know how long yours took Jessered.  I bet it took less than one work week.

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