It never hurts to buy an enormous data tracking and processing company.
On Tuesday, Oracle announced that it had acquired Datalogix for an undisclosed amount of money. Datalogix, in turn, tracks purchases from no less that 110 million households (both online and offline) and provides aggregate and insight information on over US$2 trillion in consumer spending via 1,500 data partners. Over 650 customers, including 82 of the top 100 US advertisers such as Ford and Kraft, as well as 7 of the top 8 digital media publishers such as Facebook and Twitter use Datalogix to enhance their media.
The deal allows Oracle and Datalogix to create a cloud-based solution that will provide marketers and publishers with the richest understanding of consumers across both digital and traditional channels based on what they do, what they say, and what they buy. This will enable leading brands to personalize and measure every customer interaction and maximize the value of their digital marketing.
Additional information on the deal can be found at http://www.oracle.com/datalogix.