The Other 95%: But… I Switched In 1998

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Date: Friday, June 28th, 2002, 01:05
Category: Archive

On the heels of Apple’s latest ‘Switch‘ advertising campaign, I’ve been constantly questioning the timing of Apple’s first major media attack on their competition. Why now? Perhaps why not in 1995 – during the pre-‘Second Coming of Steve Jobs’ era?

The marketing scheme is excellent. Take these regular Joe’s, and give them a platform to describe their reasoning for making the switch from the Windows to the Macintosh side. There’s one man describing the “dreaded blue screen of death” and another telling us how all his wintel files “opened flawlessly”. But alas, why now? (Click ‘read more’ for the full story and to weigh in on ‘Switch’.)

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MCE Considering Combo Upgrade for 550, 667MHz PBs

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Date: Friday, June 28th, 2002, 00:00
Category: Archive

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X Apps: Deck 3.5 Released; Some Plug-Ins Ported Separately

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Date: Thursday, June 27th, 2002, 09:56
Category: Archive

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TechXNY 2002 – Wrap-up

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Date: Thursday, June 27th, 2002, 09:00
Category: Archive

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Update on OS X and UMAX Scanners

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Date: Thursday, June 27th, 2002, 04:41
Category: Archive

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Mac Lovers and Sushi

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Date: Thursday, June 27th, 2002, 00:00
Category: Archive

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A Call to Arms – Distributed.net RC5 Challenge

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Date: Wednesday, June 26th, 2002, 16:16
Category: Archive

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OpenOffice Update: Not Ready for Prime-Time . . . Yet

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Date: Wednesday, June 26th, 2002, 10:43
Category: Archive

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Snub Macs, Demo to PCs: Adobe at PC Expo/DV Expo

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Date: Wednesday, June 26th, 2002, 05:20
Category: Archive

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X Apps: Powerful Audio Processing on the Cheap

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Date: Wednesday, June 26th, 2002, 02:38
Category: Archive

“What’s the best audio editing application for OS X?” It’s a question I get a lot. After all, basic editing is something everyone from beginners to pros has to do, from journalists editing recordings of interviews to musicians wanting to edit MP3s. Peak from BIAS has long been a favorite choice, and their low-end app Peak LE is just US$99, or US$69 educational. But if you’re on a really tight budget, the latest offerings from TC Works are even more appealing, and from US$/EUR49.95 to free, the price is right for all OS X users, even audio newcomers! Click ‘read more’ for the full story.

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