On the heels of Apple’s latest ‘Switch‘ advertising campaign, I’ve been constantly questioning the timing of Apple’s first major media attack on their competition. Why now? Perhaps why not in 1995 – during the pre-‘Second Coming of Steve Jobs’ era?
The marketing scheme is excellent. Take these regular Joe’s, and give them a platform to describe their reasoning for making the switch from the Windows to the Macintosh side. There’s one man describing the “dreaded blue screen of death” and another telling us how all his wintel files “opened flawlessly”. But alas, why now? (Click ‘read more’ for the full story and to weigh in on ‘Switch’.)