Apple should take a new strategy. The four product computer matrix is a good basic structure, but there is logical room for a subdivision of one quadrant of that matrix and that is the focus of my idea. In short, a two part iMac strategy.
I think that Apple’s future product lines should focus on a less is more philosophy. I am not saying that they should offer less, but that they should try and make do with less. For example, it has been widely speculated that the next major iMac revision will have an LCD screen. I think that the screen used for this iMac should be the same model as is currently being used in the PowerBook G4.
A high-resolution LCD, ultra-slim 5 gig hard drive, upgradeable firmware and a FireWire port. What next for the iPod? Pod is defined as:
3.) A casing or housing forming part of a vehicle
4.) Something resembling a pod, as in compactness.
This makes me believe that the iPod really means a digital “vehicle.” This device, with some firmware updates, could really be everything from a mini-PDA to a picture viewer.
One major caution against simply “turning up the volume” is the potential for hearing damage. Basically anything over 75 dBA has the potential to cause hearing damage (a level present in many jets before you add sound from head phones. The Occupational Safety & Health Administration (OSHA), which balances personal damage and business costs used the much more lenient 85 dBA. Adding more sound in ear phones to mask plane noise may well put one’s hearing at risk.