Following your comments regarding the Pismo in the XP commercial, in the UK Microsoft paid for a 16-page guide to Windows XP to be distributed with every copy of the Daily Telegraph last Saturday (the largest circulation broadsheet newspaper in the UK).
Did anyone else catch the new Windows XP commercial on Monday Night Football? I could swear that the ad, which features a person flying through the air to the tune of Madonna’s “Ray of Light,” has a PowerBook G3 placed (not so) prominently in the commercial! Surely MS didn’t spend US$100M to promote Apple, did they?
Apple sent out press announcements last week indicating that they plan to announce a new device on Tuesday 23 October 2001 (Tomorrow) that is “not a Mac.” Go2Mac sources close to the project are mum saying only that “everyone will want one” and “on a scale of 1-10, it is a 12.” Strong words indeed.
Time for a little deductive reasoning. First, if the device is not a Mac, then it seems highly likely that it is a piece of hardware. After all, most people get more excited for new hardware than they do for software. Second, music seems like a logical genre for the device because music is the universal language and has a very broad appeal. Last, a music/audio device could use iTunes and QuickTime technology and would fit perfectly in Steve Jobs’ “Digital Hub” strategy.