Date: Wednesday, April 1st, 2015, 08:30
Apple and Pandora could be teaming up where CarPlay is concerned.
As part of a wide ranging interview with FOX Business Network on Tuesday, Pandora’s chief financial officer Mike Herring broke the silence on upcoming compatibility with Apple’s in-car infotainment solution, saying the streaming service will “definitely be in CarPlay.”
While Herring failed to produce a timeline of availability, he is the first company official to comment on Pandora’s CarPlay plans. Pandora was a glaring omission when Apple announced CarPlay one year ago, and the streaming Internet music giant has yet to make its way onto Apple’s in-dash system.
With CarPlay to be featured in 40 new car models made by major manufacturers, Apple’s is primed to significantly expand its footprint. For Pandora, partnering up on the project could be a boon for subscriptions.
After releasing iTunes Radio and purchasing Beats Music, Apple is now a direct rival to Pandora’s free and subscription tiers. The streaming music industry is rife with competition and constantly faces pushback from record labels wary of ceding content rights.
Apple is heavily rumored to be hard at work on a redesigned, and possibly rebranded, Beats Music. According to insiders, Nine Inch Nails frontman and Beats’ former chief creative officer Trent Reznor is now in charge of developing the service.
Stay tuned for additional details as they become available.