Pokémon Go app surpasses Twitter’s daily user base, sees more engagement than Facebook

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Date: Thursday, July 14th, 2016, 04:18
Category: iOS, News, Software


Welcome to a world that loves Pokémon Go.

Per a report from SimilarWeb, Pokémon Go has now topped Twitter’s daily users with users spending more time in the app than Facebook according to various tracking terms.

The app has also surpassed the Tinder dating app in terms of installs and is closing in on Twitter’s daily active users. By Thursday, July 7th, the app had been installed on more Android smartphones than the dating app, the firm had said.

Today, SimilarWeb tells us that Pokémon Go did manage to surpass Twitter in terms of daily active users on Monday, and now sees 5.92 percent of the U.S. Android population engaging with the app on a daily basis.


The app is even seeing notable numbers of active users in countries where it hasn’t even been released yet, the company pointed out.

On Monday, Pokémon Go saw just under 21 million daily active users in the U.S., topping Candy Crush’s rumored peak audience in 2013 as well as other top games like Draw Something, Clash Royale, and Slither.io, which hit their own peaks in various years.

The report also noted that Pokémon Go is now closing in on Snapchat on Android, and the Pokémon Go Android application could even pass Google Maps on Android.

Facebook, of course, still counts far more mobile users – its corporate site claims 1.51 billion monthly active users, for example, versus Pokémon Go’s roughly 15 million mobile installs. (Not an apples-to-apples comparison, of course, but it gives you an idea.)

On iOS, the average iPhone user spent 33 minutes in Pokémon Go on Monday, according to SensorTower’s data. That’s more than any other apps it analyzed, including Facebook, Snapchat, Twitter, Instagram, and Slither.io.

Facebook saw the second-most average usage, at 22 minutes, 8 seconds, the firm reported, and Snapchat saw 18 minutes. Twitter, Instagram, then Slither.io followed.

The only issue for the game in the foreseeable future is continuing to balance the needs of the hardcore gamers with the more casual ones. You can already see an issue in some denser markets, where the Pokémon gyms (where the Pokémon battle) are dominated by the game’s top players, making it difficult for casuals to engage. But Pokémon Go can easily overcome this challenge by implementing one-on-one battles and trading, which it is likely to do.

As always, stay tuned for additional details and please let us know about your Pokémon Go experience on your end in the comments.

Via TechCrunch and SimilarWeb

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