PowerBook G4 Wins Gold IDEA Award

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Date: Monday, February 1st, 1999, 00:00
Category: Archive


The PowerBook G4 earned a Gold Industrial Design Excellence Award for one of the best product designs of the year by the Industrial Designers Society of America and sponsored by BusinessWeek. The Power Mac G4 Cube and Apple Pro Speakers won Bronze awards.


In terms of aesthetics, the retro look made a strong appearance with the gold-winning PT Cruiser and the Audrey information appliance. But retro doesn’t dominate. It co-exists with the blobby, plastic, translucent shapes epitomized by the iMac computers as well as the very edgy look of IBM Thinkpad laptops. Even the gold-winning Apple G4 titanium laptop is angular.

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