Rumor: Apple could be launching iTunes streaming service in near term

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Date: Wednesday, August 3rd, 2011, 11:11
Category: Rumor, Software

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A few days ago, Apple enabled the ability for users to re-download purchased TV shows, as well as stream them to the Apple TV. Per AppAdvice, this move could be presented as evidence for Apple’s plans to launch a new re-downloading and streaming service dubbed iTunes Replay.

Since users already have the ability to re-download past music and video purchases, this seems like an inevitable next step for Apple. Such a feature would give users access to movies, music and television shows they purchased as far back as January 1, 2009, as well as streaming abilities for the Apple TV and any iOS devices. According to AppAdvice, the alias “iTunes Replay” will stick and that it’s currently being used internally.

The new service could be released within the next few weeks to purposefully distinguish its functionality from that of Apple’s upcoming iCloud service, which has just recently become available as a beta to app developers. If iTunes Replay indeed becomes a reality, it could help negate the need for third-party services like Spotify and Netflix.

Stay tuned for additional details as they become available.

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