Rumor: Apple in negotiations with movie studios to offer in-theater movies for rental via iTunes

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Date: Thursday, December 8th, 2016, 05:09
Category: Apple TV, iTunes, iTunes Store, Rumor, Software

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You might be able to snag movies that are currently in theaters as well as pre-order them months ahead of time via iTunes.

Apple is apparently in negotiations with movie studios to allow customer to rent movies at home for a premium shortly after they hit theaters.

The deal is apparently focused on allowing Apple to offer home rentals for new movies two weeks after they’re released in theaters. Currently, most new movies are available for renting on iTunes after a short period of only being available for purchase.


21st Century Fox, Warner Brothers and Universal Pictures all confirmed over the past week that they are looking to offer high-priced, home-video rentals of new movies shortly after they open in theaters.

As expected, encryption and security for movies that are still in theaters remains a major concern:

While Apple encrypts iTunes video files so they can’t easily be duplicated, it’s possible to use a camera to record a movie playing on a TV screen. A leak of picture that’s still in theaters would jeopardize returns for the studios and cinema owners.

Finally, it’s expected that the price tag for early rentals of movies still in theaters would run between $25 and $50.

So, not cheap and perhaps about as much as taking a date or the family out to see something at the multiplex.

Stay tuned for additional details as they become available.

Via 9to5Mac and Bloomberg

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