A recent rumor stating that Apple may be looking to develop its own search engine may be untrue, an inside source citing that Apple may look to extend its current search engine deal with Google to continue providing such a function for the iPhone.
The deal may also be worth over US$100 million per year to Apple in revenue sharing.
Per Silicon Alley Insider, a source has stated “there’s too many options” for search on the market and thus no reason for Apple to build its own search engine.
Another reason Apple might not want to build its own search engine: It’s getting over US$100 million a year from Google in its revenue share deal, according to the source.
According to the source, although US$100 million isn’t a ton of money to Apple, it wouldn’t make sense for the company to invest a significant number of resources building its own search engine when Microsoft has Bing and a nigh-limitless checkbook to finance its research and development.
Additional rumors have stated that Apple and Microsoft have been in talks to make Bing the default search provider for the iPhone as the relationship between Google and Apple has reportedly soured as competition between the two companies has become increasingly intense.