Rumor: Apple NYC media event to focus on publishing

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Date: Tuesday, January 3rd, 2012, 04:36
Category: News

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If there’s something nifty about to happen in the publishing world, it might as well happen in the heart of New York.

Per TechCrunch, reports have emerged of an Apple media event in New York City later this month, one insider has claimed that the event will feature industry-related announcements for publishers about the iBookstore platform.

The website reported on Monday that a source had independently confirmed plans for the end-of-January event, which was first noted by All Things D.

“According to the source the event will not involve any hardware at all and instead will focus on publishing and eBooks (sold through Apple’s iBooks platform) rather than iAds,” report author Alexia Tsotsis wrote, adding that attendance would be “more publishing industry-oriented than consumer-focused.”

The tipster also said Apple would take the wraps off of new improvements to its iBooks platform at the event, though the source described the announcement as not “major.”

Given that the original report had claimed that Apple Senior Vice President of Internet Software and Services Eddy Cue will play a part in the event, speculation had arisen that the event would be related to either advertising or publishing.

Apple made minor improvements to the iBooks app last month with the release of version 1.5. The updated software added a night reading theme, full-screen mode and new fonts.

Stay tuned for additional details as they become available.

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