Rumor: Apple to release aggressively-priced $799 MacBook Air to compete with second-gen Intel Ultrabook

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Date: Monday, May 7th, 2012, 06:52
Category: MacBook Air, Rumor

When in doubt, get competitive.

Per DigiTimes, Apple is rumored to be planning to aggressively combat new “Ultrabook” notebooks coming to market by releasing a US$799 MacBook Air model in the third quarter of 2012, a price US$200 less than the company’s current cheapest model.

The claim came on Monday and cited sources in Apple’s upstream supply chain. Apple’s plans are reportedly to counter second-generation Ultrabooks, based on Intel’s specifications for thin and light notebooks, which PC makers hope to price around US$699.

If PC makers are unable to reach the $699 price point with their second-generation Ultrabooks, Apple could have a significant competitive advantage with an aggressive US$799 price point for a new MacBook Air, the report claims.

Currently, Apple’s cheapest notebook option is the 11.6-inch MacBook Air, which is priced at US$999 and comes with a 64-gigabyte solid-state hard drive. Apple also offers a stripped-down 13-inch MacBook Air for education buyers only for US$999.

Last month, it was said that Intel hopes to see shipments of as many as 30 million Ultrabooks this year. The company designed the Ultrabook specification after Apple found great success with its new MacBook Air, which features only solid-state storage, instant-on capabilities, and super-thin design thanks to the lack of an optical drive.

Apple is expected to begin revamping its Mac lineup in the coming weeks with Intel’s latest-generation Ivy Bridge processors. The product makeover is expected to begin with new MacBook Pros, starting with a 15-inch model, that will also rely on solid-state storage and lose an optical drive, taking design cues from the MacBook Air.

Prior to Monday’s report, little has been said of a new MacBook Air lineup, with most rumors focusing on Apple’s next MacBook Pros. In fact, one report even suggested that Apple could merge the two product lines, “effectively killing the Pro” and having all of its notebooks like MacBook Airs.

Stay tuned for additional details as they become available.

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