Date: Tuesday, August 3rd, 2010, 05:44
Category: iTunes, News
As cool an idea as it may be, Apple’s rumored iTunes cloud service is apparently mired in licensing issues and could be further down the road than previously thought, though a limited version of the service could be released in 2010.
Sources told CNet that if ‘in the cloud’ music features from Apple are released in the next few months, they will probably be “modest in scope,” rather than more robust offerings as previously rumored.
After Apple purchased the online music streaming service LaLa late last year, speculation about the possibility of an iTunes streaming service increased. In January, one music industry veteran went on record saying that an upcoming version of iTunes would make users’ iTunes libraries “available from any browser or net connected iPod/touch/tablet.”
Although the article claims that causes for the delay remain unclear, licensing issues and personnel changes may be a large part of the problem. According to the report, Apple “still hasn’t obtained the licenses needed to store or distribute music from the cloud.”
Additionally, music industry sources said Monday that “one of Lala’s four founding members, someone who moved to Apple after the acquisition, has recently left the company.”
These delays could cost Apple if Google launches a competing service first. Although the company has partnered with music streaming services in the past, it has yet to launch a full-featured cloud music service. CNet’s sources report that “Google’s music attempts have never appeared this concrete before.”
On the other hand, positive evidence that the project remains on track can be found by looking at Apple’s US$1 billion North Carolina server farm project. Several analysts are predicting that the project is being built specifically for a cloud media service. In July, Apple Chief Financial Officer Peter Oppenheimer announced that the server farm is “on schedule” to open by the end of the year.
Stay tuned for additional details as they become available.