Softbank Begins Giving Away Free iPhones to New Customers

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Date: Friday, February 27th, 2009, 08:41
Category: iPhone

3giphone.jpg
Softbank Mobile, Apple’s iPhone carrier in Japan, plans to introduce a new program Friday that will give some iPhone handsets away for free with a new two-year contract.
The 8GB iPhone 3G handset will be offered for free to new subscribers starting a calling plan today, though this may be likely to disappoint those who paid the equivalent of US$235 (22,782 yen). According to CrunchGear, Softbank is also reducing the price of the 16GB version from US$350 to US$118 as part of the new “iPhone for everybody Campaign.”
The wireless carrier has also cut the cost of its cost of its maximum data plan rate from US$62 a month to US$45.60 a month. Voice calls and texts are free among Softbank customers, but if your friend or colleague is an NTT DoCoMo customer, charges can start to accumulate quickly at 20 cents for a 30-second call.
There’s no clear indication as to whether Softbank is cutting prices in response to demand, but Apple COO Tim Cook noted during last month’s earnings conference call that the company considers the price of the iPhone “clearly elastic,” meaning that every time it has dropped the price, demand has increased.
If you’re in or around the Japanese marketplace and have noticed this offer, let us know in the comments or forums.


3giphone.jpg
Softbank Mobile, Apple’s iPhone carrier in Japan, plans to introduce a new program Friday that will give some iPhone handsets away for free with a new two-year contract.
The 8GB iPhone 3G handset will be offered for free to new subscribers starting a calling plan today, though this may be likely to disappoint those who paid the equivalent of US$235 (22,782 yen). According to CrunchGear, Softbank is also reducing the price of the 16GB version from US$350 to US$118 as part of the new “iPhone for everybody Campaign.”
The wireless carrier has also cut the cost of its cost of its maximum data plan rate from US$62 a month to US$45.60 a month. Voice calls and texts are free among Softbank customers, but if your friend or colleague is an NTT DoCoMo customer, charges can start to accumulate quickly at 20 cents for a 30-second call.
There’s no clear indication as to whether Softbank is cutting prices in response to demand, but Apple COO Tim Cook noted during last month’s earnings conference call that the company considers the price of the iPhone “clearly elastic,” meaning that every time it has dropped the price, demand has increased.
If you’re in or around the Japanese marketplace and have noticed this offer, let us know in the comments or forums.

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