State of the Apple: The Big If

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Date: Thursday, February 8th, 2007, 23:35
Category: Opinion

So here we are, post-Macworld Expo drifting off into rueful looks at iCal and thinking “when can I get my hands on an iPhone?” Apple’s release of colored iPod shuffles hardly satisfies a growing desire to see the new product. It makes me wonder how much MacBooks and MBP’s will actually change in the near future – will they morph into touch-screen tablets too?
As Apple prepares to embark on its post-iPod world I wonder whether the bravado it employs has not grown a little too big. After all, the iPod emerged slowly over 18 months and wasn’t really touted with a fraction of the iPhone’s hype at the outset. Its massive success (and this is true of all great Apple products) was due to the fact that they locked everything down including the hardware, software and the selling of music.
The big “if” in this new iPhone era is how Apple will work with a cell phone provider when they’re accustomed to owning the entire process.
It also bothers me, for example, that I won’t be able to download iTunes music OTA (over the air) to iPhone. Although I understand that this may be a contractual limitation with the record labels, Apple sure hasn’t said much on the topic.
Also, although the polycarbonate shell is supposed to be harder than the iPod’s, is anyone else worried that iPhone’s ultra high gloss enclosure may get as scratched as the original iPod nano inside a bag or with a bunch of keys on the way home from the bar? Surely Apple’s thought of this, haven’t they?
For the price they’re demanding, the least Apple could do is to include a decent case with iPhone. Although with Apple’s track record on this, I’m not holding my breath.


So here we are, post-Macworld Expo drifting off into rueful looks at iCal and thinking “when can I get my hands on an iPhone?” Apple’s release of colored iPod shuffles hardly satisfies a growing desire to see the new product. It makes me wonder how much MacBooks and MBP’s will actually change in the near future – will they morph into touch-screen tablets too?
As Apple prepares to embark on its post-iPod world I wonder whether the bravado it employs has not grown a little too big. After all, the iPod emerged slowly over 18 months and wasn’t really touted with a fraction of the iPhone’s hype at the outset. Its massive success (and this is true of all great Apple products) was due to the fact that they locked everything down including the hardware, software and the selling of music.
The big “if” in this new iPhone era is how Apple will work with a cell phone provider when they’re accustomed to owning the entire process.
It also bothers me, for example, that I won’t be able to download iTunes music OTA (over the air) to iPhone. Although I understand that this may be a contractual limitation with the record labels, Apple sure hasn’t said much on the topic.
Also, although the polycarbonate shell is supposed to be harder than the iPod’s, is anyone else worried that iPhone’s ultra high gloss enclosure may get as scratched as the original iPod nano inside a bag or with a bunch of keys on the way home from the bar? Surely Apple’s thought of this, haven’t they?
For the price they’re demanding, the least Apple could do is to include a decent case with iPhone. Although with Apple’s track record on this, I’m not holding my breath.

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