Subscription Music from iTMS & .Mac

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Date: Wednesday, July 5th, 2006, 08:00
Category: Opinion

The iTunes free music program promotes artists just like radio play does: it introduces the public to a wider variety of music than they might have otherwise known about. It also introduces users to the convenience of downloaded music. Users can try out the iTMS, free and without obligation, and decide if buying music online works for them.
Apple should tie their music promotion into the .Mac service by offering .Mac members additional music tracks and TV programs each week for free. The general public would still get the track or two Apple releases on New Music Tuesdays, but .Mac users would get a special backstage pass that lasted throughout their subscription.
Here’s how it could work…
Contributed by: Daniel Eran, RoughlyDrafted


The iTunes free music program promotes artists just like radio play does: it introduces the public to a wider variety of music than they might have otherwise known about. It also introduces users to the convenience of downloaded music. Users can try out the iTMS, free and without obligation, and decide if buying music online works for them.
Apple should tie their music promotion into the .Mac service by offering .Mac members additional music tracks and TV programs each week for free. The general public would still get the track or two Apple releases on New Music Tuesdays, but .Mac users would get a special backstage pass that lasted throughout their subscription.
Here’s how it could work…
Contributed by: Daniel Eran, RoughlyDrafted

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