Rumor: Apple developing new video editing app for iOS devices, looks to target social media users

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Date: Thursday, August 25th, 2016, 10:12
Category: iOS, Rumor, Software

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Apple is apparently developing a video sharing and editing applications that is being tested within its iOS devices.

The early plans are part of a newly directed focus to integrate social networking applications within Apple’s mobile products and are a response to the success of social media-focused companies such as Facebook and Snapchat, according to people familiar with Apple’s strategy. An Apple spokeswoman declined to comment.

Where it’s thought that Apple’s hardware business is slowing, Apple’s services, such as the App Store and iCloud, have been generating increased revenue. Apple has failed to successfully launch social-media services in the past, including an iTunes-focused social network called Ping in 2010. Now as Snapchat and Facebook’s Instagram and Messenger apps grow atop Apple’s iOS mobile operating system, Apple is seeking to create its own features to remain relevant, particularly for younger users.

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Rumor: Apple hires Dan Dodge to head up car project, may be shifting focus towards autonomous driving systems

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Date: Thursday, July 28th, 2016, 16:57
Category: Apple Car, Rumor

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Apple could still be working on a car project, but could be taken it in a new direction.

Bob Mansfield, the Apple executive who led up efforts on the iMac, iPad, MacBook Air and Apple Watch, has apparently been put in charge of Apple’s car project. Mansfield’s first action has been to hire former BlackBerry developer Dan Dodge, who arrives at Apple with an extensive operating system development background.

Mansfield apparently tapped Dodge to work on autonomous driving software for Apple’s car division, code-named Project Titan, signaling that the company is pivoting from building its own car to making the tech that will power the next generation of cars. Or, more likely, Apple is covering all of its bases and seeing whether hardware, software, or a combination of both will succeed.

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Apple adds mid-2010 17-inch MacBook Pro, others to vintage and obsolete products list

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Date: Tuesday, March 8th, 2016, 08:56
Category: Hardware, iMac, MacBook, MacBook Air, MacBook Pro, News

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As much as you may love the mid-2010 17-inch MacBook Pro, Apple just added it to its vintage and obsolete products list.

The notebook joins the mid-2010 15-inch MacBook Pro and the early 2009 Xserve and are now generally no longer eligible for hardware service. Apple defines vintage products as those that have not been manufactured for more than five but less than seven years ago, while obsolete products are those that were discontinued more than seven years ago.

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DisplayMate posts results of Galaxy S7, Galaxy S7 Edge shootout

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Date: Friday, February 26th, 2016, 08:22
Category: Hardware, iPhone, News

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It’s a little off topic here at the PowerPage, but the new Galaxy S7 and Galaxy S7 Edge feature some of the best OLED displays on the market. Samsung, which has been alternately releasing one of these models every six months, has created a situation wherein there are two OLED generations per year. Each new generation has provided significant enhancements and improvements, so they leapfrog each other in display performance, resulting in a new best performing display with each new generation. As a result, OLEDs have developed into excellent high performance displays.

The guys at DisplayMate have done an extremely in depth analysis and review of the displays and has tracked the OLED market from its inception to 2010. This is important, as it’s that that Apple will be switching the iPhone to OLED displays in 2018, or possibly 2017 for premium models.

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Apple supplier advantage studied, analyzed

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Date: Tuesday, October 13th, 2015, 14:00
Category: Hardware, News, Processors

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There’s been some astonishment as to the new iPhone and its A9 processor that people are trying to get to the bottom of.

Namely, the iPhone 6s and its 3D Touch screen, which has been commented as feeling “like magic” and outsiders realizing that Apple as a platform company is so far above the competition it’s hard to fully grasp.

That being said, one wonders why pushing down on a 3D Touch screen feels so responsive and whether the hardware or the software is to credit for this? Following up on this is the question as to how Samsung and TSMC, which both produce A9 processor variants for Apple, were able to optimize the chip using a different process and library, were able to get this exactly right?

Just as there are many misunderstood reasons for Apple’s overall success, justification as to how Apple produces superior products isn’t superficially visible.

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Apple now accepting Red Cross donations for migrant crisis via iTunes Store

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Date: Friday, September 18th, 2015, 08:02
Category: News

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In the wake of the migrant crisis, Apple has Apple has added a banner to its U.S. website that allows customers to donate to the American Red Cross through the iTunes Store to support the refugee and migration crisis across the Mediterranean Sea and Europe.

Users can donate in tiers of US$5, US$10, US$25, US$50, US$100 and US$200.

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Apple releases updated iPod nano, shuffle models, offers new color options

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Date: Thursday, July 16th, 2015, 08:54
Category: iPod, iPod Nano, iPod shuffle, News, retail

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Despite a three year hiatus between the last update, Apple gave the iPod a major overhaul on Tuesday.

Among these are the revamped iPod nano and shuffle models, which, like the new iPod touch, come in gold, dark blue, and pink colors.

Apart from the new colors, Apple hasn’t upgraded the hardware of the iPod nano since the 2012 rendition. The device arrives with the same 16 gigabytes of storage, but still supports video, FM radio and is available for a US$149 price tag.

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Some 2015 13-inch MacBook Pro owners cite user interface choppiness, lag under OS X Yosemite

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Date: Monday, April 6th, 2015, 15:09
Category: MacBook Pro, News, Software, Yosemite

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This is what bug and firmware fixes are for.

As nifty as the new 2015 13-inch MacBook Pro is, a number of users have logged complaints about the user interface lag in OS X Yosemite. The lag accounts for slow and choppy animations across functions like Mission Control, Launchpad, launching full-size applications, resizing windows and scrolling through web pages.

A pair of threads related to the issue have received close to 200 replies and 20,000 views within the discussion forums, with some users that previously experienced UI lag offering advice on how to resolve the problem. One potential solution involves resetting the Mac’s PRAM, while temporary workarounds listed include increasing contrast and reducing transparency under the Accessibility menu in System Preferences.

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Rumor: Apple to incorporate Intel chips in next-gen iPhone in 2016

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Date: Thursday, March 12th, 2015, 09:36
Category: Hardware, iPhone, Rumor

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It might be Intel’s turn to be part of the iPhone architecture.

Sources have stated that Apple will reportedly turn to Intel’s new XMM 7360 LTE modem when it launches a special next-generation iPhone model in 2016, suggesting the company is looking to diversify baseband chip suppliers.

Intel’s fast wireless modem, which debuted earlier this month at Mobile World Congress, will be used in an upcoming iPhone variant targeted for release in emerging markets like Asia and Latin America.

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Apple announces March 9th “Spring Forward” special event

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Date: Thursday, February 26th, 2015, 10:45
Category: News, Wearables

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This could provide all the Apple Watch details you’ve been hankering for.

Apple said it will hold a “special event” for March 9 that is likely to be a coming-out party for Apple Watch. Apple has said the watch will go on sale in April.

The event will start at 10 a.m. at the Yerba Buena Center for the Arts Theater in San Francisco.

Apple unveiled the Apple Watch in September when it also showed off its new iPhones and Apple Pay, its mobile-payment service. On March 9, Apple is expected to delve deeper into the various features of the watch. The presentation aims to answer the defining purpose of the company’s first all-new product since it introduced the iPad in 2010.

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