Apple replies to Adobe’s plans to stop iPhone Flash development

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Date: Thursday, April 22nd, 2010, 04:04
Category: News

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Sometimes you just wish that the incredibly successful, multi-billion dollar companies you rely on would just say they’re sorry and make up.

Per Macworld UK, Apple has responded to Adobe’s announcement the company has no plans to continue developing iPhone application building technology after Adobe Creative Suite 5.

The decision is blamed on a change in Apple’s iPhone Developer Program License Agreement wherein section 3.3.1 that bans “applications that link to Documented APIs through an intermediary translation or compatibility layer or tool are prohibited,” including those tools offered by Adobe.

Apple spokeswoman Trudy Muller responded in a statement yesterday: “Someone has it backwards – it is HTML5, CSS, JavaScript, and H.264 (all supported by the iPhone and iPad) that are open and standard, while Adobe’s Flash is closed and proprietary.”

Mike Chambers, Principal Product Manager for developer relations for the Flash Platform at Adobe, earlier said the Apple 3.3.1 clause had: “Has the effect of restricting applications built with a number of technologies, including Unity, Titanium, MonoTouch, and Flash CS5.”

“While it appears that Apple may selectively enforce the terms, it is our belief that Apple will enforce those terms as they apply to content created with Flash CS5. Developers should be prepared for Apple to remove existing content and applications (100+ on the store today) created with Flash CS5 from the iTunes store.”

Chambers added that Google’s Android OS was the platform of choice for future development, having become frustrated with Apple’s iPhone restrictions. “Personally, I am going to shift all of my mobile focus from iPhone to Android based devices (I am particularly interested in the Android based tablets coming out this year) and not focus on the iPhone stuff as much anymore.”

Adobe announced Adobe Creative Suite 5 earlier this month, with major updates for a range of creative tools including Photoshop, Illustrator, InDesign, Dreamweaver and Flash.

Amidst harsh words, Adobe cancels Flash port work for iPhone OS

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Date: Wednesday, April 21st, 2010, 03:39
Category: iPhone, News, Software

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A lot can change in two week’s time.

Per Mashable, in that span of time, Adobe has gone from touting its technology for building Flash applications that run on the iPhone to canceling future development of that technology.

When Apple altered the terms of its iPhone 4.0 software developer kit license, it effectively blocked Adobe’s move. But in his Tuesday announcement that Adobe will cease future development of the Flash-apps-on-iPhone technology, Mike Chambers, Adobe’s principal product manager for the Flash platform, offered the following quote outlining the conflict between Adobe and Apple:

“As developers for the iPhone have learned, if you want to develop for the iPhone you have to be prepared for Apple to reject or restrict your development at any time, and for seemingly any reason,” Chambers said. “The primary goal of Flash has always been to enable cross browser, platform and device development. The cool web game that you build can easily be targeted and deployed to multiple platforms and devices. However, this is the exact opposite of what Apple wants. They want to tie developers down to their platform, and restrict their options to make it difficult for developers to target other platforms.”

The company also disclosed in a regulatory filing that its business could be harmed if the iPhone and iPad don’t support Adobe technology with one report stating that the company could be considering legal action against Apple, too, according to one report.

Recently, Adobe also gainded an ally in competing against Apple: Google.

“Fortunately, the iPhone isn’t the only game in town. Android based phones have been doing well behind the success of the Motorola Droid and Nexus One, and there are a number of Android based tablets slated to be released this year. We are working closely with Google to bring both Flash Player 10.1 and Adobe AIR 2.0 to these devices, and thus far, the results have been very promising,” Chambers said.

The upcoming Flash Player 10.1 and related AIR 2.0 programming foundations are currently in private beta testing stages for Android and the software, which is scheduled to arrive this quarter, will work on a variety of other phone operating systems, including Windows Phone 7, the BlackBerry OS, Symbian OS, and Palm’s WebOS.

“I think that the closed system that Apple is trying to create is bad for the industry, developers, and ultimately consumers, and that is not something that I want to actively promote,” Chambers said. “We are at the beginning of a significant change in the industry, and I believe that ultimately open platforms will win out over the type of closed, locked-down platform that Apple is trying to create.”

The Adobe technology for bringing Flash-derived applications to the iPhone is now effectively irrelevant at the very moment when Adobe is bringing it to market in its CS5 product line.

“There is no technical reason that Flash can’t run on the iPhone,” Chambers said.

Adobe formally announces Creative Suite 5, will ship in 30 days

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Date: Monday, April 12th, 2010, 04:00
Category: News, Software

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Software giant Adobe formally announced the release of its Creative Suite 5 product on Monday. The software, per AppleInsider, features integration with online content and digital marketing measurement. For the first time, Creative Suite 5 products include access to Omniture technologies, to capture, store and analyze information generated by Web sites and other sources. The suite also includes a brand new component, Flash Catalyst, joins the Creative Suite, which allows users to design interactive content without writing code and improve the collaborative process between designer and developer.

Creative Suite 5, which is due to to ship within the next 30 days, also enables the creation of content and applications for Flash Player 10.1 and Adobe AIR 2.

This release line-up includes the following Creative Suite 5 editions:
Adobe Creative Suite 5 Master Collection (US$2599)
Adobe Creative Suite 5 Design Premium (US$1899)
Adobe Creative Suite 5 Design Standard (US$1299)
Adobe Creative Suite 5 Web Premium (US$1799)
Adobe Creative Suite 5 Production Premium (US$1699)

Included with the various suite editions are 15 point products, associated technologies and integration with new Adobe CS Live services: (CS Live online services are complimentary for a limited time.):

Photoshop CS5
Illustrator CS5
InDesign CS5
Acrobat 9 Pro
Flash Catalyst CS5
Flash Professional CS5
Flash Builder 4
Dreamweaver CS5
Fireworks CS5
Contribute CS5
Adobe Premiere Pro CS5
After Effects CS5
Encore CS5
Soundbooth CS5
Adobe OnLocation CS5
Adobe Bridge CS5
Adobe Device Central CS5
Adobe Dynamic Link
Comparison Tool

Among the suites major new features are:
Truer Edge technology in Photoshop CS5 Extended offers improved edge detecting technology and masking results in less time. Photoshop CS5 Extended also lets users remove an image element and immediately replace the missing pixels with Content-Aware Fill.

InDesign CS5 powers the transition to digital publishing with new interactive documents and enhanced eReader device support.

Native 64-bit support in Photoshop, Adobe Premiere Pro and After Effects enables customers to work more fluidly on high resolution projects.

New Text Layout Framework in Flash Professional CS5 provides professional-level typography capabilities with functions like kerning, ligatures, tracking, leading, threaded text block and multiple columns.

New stroke options in Illustrator CS5 allow users to create strokes of variable widths and precisely adjust the width at any point along the stroke.

The NVIDIA GPU accelerated Adobe Mercury Playback Engine allows Adobe Premiere Pro CS5 users to open projects faster, refine effects-rich HD sequences in real time and play back complex projects without rendering.

The new Roto Brush tool in After Effects helps users save time by isolating moving foreground elements in a fraction of the normal time.

Dreamweaver CS5 now supports popular content management systems Drupal, Joomla! and WordPress, allowing designers to get accurate views of dynamic Web content from within Dreamweaver.

Adobe CS Live:
Adobe Creative Suite 5 Design Premium also integrates with new Adobe CS Live, a set of five online services that accelerate key aspects of the creative workflow and enable designers to focus on creating their best work. CS Live online services are complimentary for a limited time and currently include:

Adobe BrowserLab, a tool for testing Web site content across different browsers and operating systems.

Adobe CS Review, which enables online design reviews directly from within Creative Suite 5 applications.

Access to Acrobat.com services, such as Adobe ConnectNow Web conferencing, to enhance discussion and information exchange with colleagues and clients around the globe.

Adobe Story, a collaborative script writing tool that improves production and post-production workflows in CS5 Production Premium.

SiteCatalyst NetAverages from Omniture, which provides Web usage data that helps reduce the guesswork early in the creative process when designing for Web and mobile.

Pricing and Availability:
Adobe Creative Suite 5 and its associated point products are scheduled to ship within 30 days, with availability through Adobe Authorized Resellers, the Adobe Store and Adobe Direct Sales. At 11:00 am ET (8:00 am PT) today, Adobe will offer a live streaming preview of CS5 through its website.

ABC, CBS to have iPad-compatible content ready for iPad launch

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Date: Friday, April 2nd, 2010, 03:11
Category: News

Per a Wall Street Journal report, the ABC and CBS television networks are ready to offer iPad-compatible content prepared in time for the device’s launch on Saturday.

Both CBS and Walt Disney’s ABC have planned for episodes of their TV shows to be viewable on Apple’s forthcoming iPad in time for its Saturday launch. Streaming episodes of TV shows will be available from CBS via its Web site, while ABC will offer a downloadable iPad application from the App Store.

While the initial offerings are expected to be limited at first, both networks plan to have identical content available both for the iPad and on their Web sites.

“Putting streaming video on the iPad would sidestep Apple’s iTunes content store, where Apple has been trying to juice anemic sales of TV episodes in advance of the iPad launch,” the report said. “So far, several media companies have rejected Apple’s push to lower the price for downloading shows from iTunes to 99 cents each, according to people familiar with the talks.”

Last week, it was revealed that Apple was testing HTML5 streaming video on an iPad-specific version of its Web site. Apple’s lack of support for Adobe Flash on its iPhone OS devices has forced networks like CBS and ABC to seek alternatives for their streaming solutions.

Apple is also looking to offer TV episodes for 99 cents from major networks, though the Journal reported Thursday that it is unknown whether any network will agree to that pricing by the Saturday launch. Episodes of TV shows typically retail for US$1.99 or US$2.99.

Rumor: Hulu may offer “all-you-can-eat” subscription model for iPad

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Date: Thursday, April 1st, 2010, 04:07
Category: iPad, Rumor

With the iPad’s release a mere two days away, Hulu will reportedly embrace the platform with an iPad app that may offer an all-you-can eat subscription service to challenge Apple’s al a carte model.

Per the New York Times, four sources has stated that they ‘believe’ Hulu may test a subscription approach to its catalog of streaming TV shows through the forthcoming app, which wasn’t given a release date.

A joint venture of NBC Universal, the News Corporation and the Walt Disney Company, Hulu has seen its ad-supported, browser-based streaming service generate revenues of more than US$100 million and triple monthly streams to 903 million over the past year.

According to the article, many of Hulu’s content suppliers who are now pressuring the company to increase their share of the revenues and open doors to better monetization techniques, such as a subscription service that asks consumers to pay a monthly fee to gain unlimited access to a broad assortment of shows.

Apple held similar aspirations in the lead-up to this weekend’s iPad launch but was forced to table its own US$30 per month subscription efforts due to opposition from its network partners, which were said to have concerns that this could ultimately hurt their business and jeopardize “the tens of billions of dollars in subscription fees they are paid by cable and satellite companies for their traditional TV networks.”

Rumors of Hulu’s plans for the iPad have been circulating since the company was reported to be developing an Apple-friendly version of its website that would operate without the need for Adobe’s Flash video format, which isn’t supported on Apple’s mobile devices.

Stay tuned for additional details as they become available.

Adobe to unveil Creative Suite 5 on April 12, Photoshop to go 64-bit

Posted by:
Date: Wednesday, March 24th, 2010, 05:47
Category: News

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Software giant Adobe revealed on Tuesday that its Creative Suite 5 package would be unveiled on April 12th, ship about a month later and include the debut of Photoshop for the Mac as a 64-bit application.

According to AppleInsider, Adobe will begin accepting preoders on April 12th and has scheduled a launch event for CS5 at 11 a.m. Eastern which will be streamed on AdobeTV, allowing users the ability to see the features of the product. It is then the company will also announce its price and details.

Adobe’s CS5 launch Web site has been outfitted with a clock counting down the days until users can get their first official look at CS5. A handful of “sneak peek videos” are also available.

Adobe Systems Inc. announced the date during its quarterly earnings report Tuesday, in which the company revealed its profits fell 19% in its fiscal first quarter. But Chief Executive Shantanu Narayen said the company expects better results next quarter, which will feature the debut of the latest Creative Suite.

“We will be giving many more details of CS5′s features, functionality and pricing on April 12 with shipping of the English version about four weeks later,” Narayan said with analysts Tuesday.

Flash CS5, codenamed Viper, marks a new strategy for adobe in trying to maintain relevance among mobile developers. The latest version will give developers the ability to output native iPhone apps from existing Flash-related assets for release on Apple’s App Store. Adobe will offer the porting feature in response to Apple’s refusal to support Flash as a Web plugin runtime on the iPhone OS.

Stay tuned for additional details as they become available and if there’s something you’d love to see from Creative Suite 5, let us know.

Recent Study Finds Neither Adobe Flash, HTML5 Has Significant Performance Advantage

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Date: Thursday, March 11th, 2010, 06:36
Category: News

As the war between Adobe Flash and HTML5 heats up, a recent comparison with numerous different browsers on both Mac and Windows produced wildly different results based on the operating system and browser, making neither a clear winner.

Per Streaming Learning Center, which conducted the study in response to recently alleged comments from Apple CEO Steve Jobs that reportedly called Flash a “CPU hog”, the test found that HTML5 is significantly more efficient than Flash on the Mac when running the Safari Web browser, those same advantages do not exist on other Mac browsers, or in Windows.

“It’s inaccurate to conclude that Flash is inherently inefficient,” author Jan Ozer wrote. “Rather, Flash is efficient on platforms where it can access hardware acceleration and less efficient where it can’t. With Flash Player 10.1, Flash has the opportunity for a true leap in video playback performance on all platforms that enable hardware acceleration.”

The report noted that Apple has not enabled the hooks to allow GPU-based acceleration for H.264 video decoding. Anand Lai Shimpi, founder of AnandTech, asserted “it’s up to Apple to expose the appropriate hooks to allow Adobe to (eventually) enable that functionality.”

Adobe’s update to Flash 10.1 on the Mac improved CPU efficiency within Safari by 5%, but the Web format still trails far behind HTML5 due to hardware acceleration. With Google Chrome, neither were particularly efficient, and Firefox saw slightly better performance than Chrome.

On Windows, Apple’s Safari browser doesn’t play HTML 5 content. But the Google Chrome browser in Windows played Flash 10.1 content with 58% more efficiency than HTML5.

HTML5 has yet to receive native support in Firefox or Internet Explorer, but the update from Flash 10 to Flash 10.1 improved CPU performance for the browsers by 73% and 35%, respectively. Flash 10.1 in Windows offers added hardware acceleration.

“When it comes to efficient video playback, the ability to access hardware acceleration is the single most important factor in the overall CPU load,” Streaming Learning Center noted. “On Windows, where Flash can access hardware acceleration, the CPU requirements drop to negligible levels.

“It seems reasonable to assume that if the Flash Player could access GPU-based hardware acceleration on the Mac (or iPod/iPhone/iPad), the difference between the CPU required for HTML5 playback and Flash playback would be very much narrowed, if not eliminated.”

Google added native YouTube support in January. The beta opt-in program is available only for browsers that support both HTML5 and H.264 video encoding.

Scrutiny over Flash has grown in recent months since Apple introduced its multimedia iPad device, which does not support the Web format from Adobe. Apple, instead, has placed its support behind HTML5.

How-To: Maximize RAM Usage on 15″, 17″ Unibody MacBook Pro

Posted by:
Date: Thursday, March 4th, 2010, 06:37
Category: How-To, MacBook Pro

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Ok, I’ve never heard of this before and it could be interesting.

Per CNET, a number of 15″ and 17″ unibody MacBook Pro notebook owners have run into problems when they ran out of available RAM more than expected, especially when running programs that can reserve large amounts of memory. These include graphically intensive applications such as Adobe Creative Suite, and applications that use a lot of RAM such as virtualization solutions.

Even though no one’s really had to manage how their RAM has been portioned out since the days of Mac OS 9, the piece offers the following tips to maximize what’s there:

Checking and managing RAM:
Running low on RAM can make your system run slowly, and you can check your RAM usage with Activity Monitor, and see what applications are using the most by clicking the “Real Mem” column in the main Activity Monitor window (shown by pressing command-1). If there are user applications that are using large amounts of RAM, they will be at the top of the list, and you can try quitting or relaunching them to free up more RAM.

Turn on higher performance graphics:
If the system seem to be using more RAM than usual, you may have the dedicated graphics processor in the MacBook Pro disabled. In unibody MacBook Pro machines, you have both chipset-based and dedicated graphics processors. If you set the system to have better battery life in the “Graphics” section of the Energy Saver system preferences, the system will turn off the discrete graphics processor, leading to significant battery savings. However, doing this will result in more system memory usage since the onboard graphics chip does not have its own video memory.

Select this option to turn on the dedicated graphics processor, and offloading video information from the system RAM.

Usage of applications like Photoshop, games and virtual machines that require large amounts of RAM devoted to graphics will be able to use the onboard graphics capabilities to handle more of the tasks at hand. As a result, users can usually see the “kernel_task” process using more RAM. In contrast, if you are using the dedicated graphics, applications will be using the 512MB of available video RAM for the graphics card instead of the system RAM. This will result in more available system RAM, especially during heavy graphics usage (even though this option is only available in the 15-inch and 17-inch “Pro” models of unibody aluminum MacBook. The 13-inch and non-Pro versions only have one graphics processor and do not have these options).

If you’ve seen this on your end, please let us know.

Adobe Runs Flash Demo, Argues That Flash Doesn’t Hinder Mobile Device Battery Life

Posted by:
Date: Thursday, February 25th, 2010, 06:23
Category: iPhone, News, Software

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Following a video preview of Flash running on a Nexus One, Adobe rebuffed claims that the software slashes battery life. Per Electronista, several bloggers observed that the battery charge indicator dropped from the 50% level down to 25% during the eight minute video. The preview was edited, however, making it unclear how long the team actually used the phone during filming.

In order to refute the battery claims, Adobe has created another video showing a 17-minute YouTube movie which does not appear to significantly drain the battery. The battery usage chart suggests the browser only accounted for 6% of the drain while the movie was playing.

Adobe claims Flash Player 10.1 enabled video playback for “well over” three hours on a fully-charged battery.

Whether this will make its way into current or future versions of the iPhone has yet to be seen.

Rumor: Hulu May Only Be Available to iPad Via Paid Service

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Date: Monday, February 22nd, 2010, 06:23
Category: iPad, Rumor

Ok, this is strange and a bit frightening.

Per MediaMemo, the Hulu TV streaming service may be offered by subscription only on Apple’s new hardware, according to a new report.

Citing sources familiar with Hulu, which is owned by three of the largest U.S. broadcast networks, Peter Kafka reported Friday that the service, which is free for Web users, will likely be pay-only for the iPad. He said the “most likely scenario” would involve some sort of subscription package.

Hulu has been rumored for months to be exploring some sort of subscription plan to help the Web site turn a profit. Sources reportedly said the company is still unsure of the approach it will take with its anticipated premium service, and those issues would need to be resolved before an iPad plan could be made official.

Among the problems for Hulu would be Adobe Flash. Last week, the media Web site was rumored to be working on an iPad-friendly version of its Web site, which would operate without Flash.

Given all of the hurdles that lie in front of the service, Kafka said it’s “very unlikely” that Hulu would launch its subscription plan or have a presence on the iPad when it launches at the end of March. But he noted that Apple would “love it” if Hulu could meet that tight time frame.

Weeks ago, Jobs was in New York meeting with numerous media outlets, including The New York Times and The Wall Street Journal to pitch the iPad. In addition to the Hulu-related rumors, the trip produced allegations that Jobs disparaged Flash as “old technology” doomed to failure in meetings with newspaper officials.