Date: Wednesday, June 13th, 2012, 07:41
Category: iPhone, News
Maybe shared data plans will come into vogue this year.
Per AppleInsider, wireless carrier Verizon has announced that it will be initiating shared data plans later this month, making it the first of the “big-three” U.S. telecoms to offer such a program.
The company announced the new “Share Everything” option on Tuesday, which includes unlimited talk, text and tiered shared data plans for both smartphones and tablets as well as data-only plans, is slated to start on June 28.
Up to ten devices can share data under the new plan with varying pricing for device type. For example, line access for a smartphone like Apple’s iPhone is US$40 per month while a tablet adds on US$10. Mobile hotspots are also included in the Share Anything plan and can be added for an additional US$20 per month.
The carrier is introducing a number of new data tiers to its existing one-line offerings, and shared data users can now select one of six levels ranging from US$50 per month for 1GB of bandwidth to US$100 per month for 10GB. Data overage is still in place and looks to be US$15 per gigabyte across the board but users can opt to up their data plans in 2GB intervals before reaching their limit.
As an example, Verizon offers a US$180 access plan that includes two smartphones at US$40 each, one feature phone at US$30 and 4GB worth of shared data which carries a cost of US$70 per month.
Data-only customers have four tiers to work with starting at US$30 per month for 4GB and topping out at US$60 per month for 10GB. Mobile hotspots and tablets with mobile hotspot functionality are included in this pricing model.
The new Share Anything plan is a step in the direction of what many believe is the future of wireless in the U.S. In an early June report, AT&T chief executive Randall Stephenson said that his company was also working on rolling out a shared data plan, though that plan has been in the works for over a year.
Verizon was recently the target of a media blitz when CFO Fran Shammo said “when [customers] migrate off 3G they will have to go to data share,” which caused a fracas because many thought the company would forcibly move unlimited data users to more profitable tiered pricing. The issue was quickly clarified in a Verizon statement that said only customers who choose to take carrier subsidies when upgrading to another smartphone will be forced out of out of their unlimited plans. In either case, it is clear that the telecom is pushing for tiered pricing, a trend that has become increasingly popular as wireless providers acknowledge the profitability of soaring data use.
Stay tuned for additional details as they become available.