Review: iPad

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Date: Monday, April 5th, 2010, 04:19
Category: News, Review

By Michael DeWalt

Arrival and Unpacking:
At about 10 AM Saturday morning, Santa, otherwise known as the UPS guy, rang the doorbell. The anticipation was intense, but it’s here — the iPad has landed. To be more specific, an iPad Wi-Fi 64GB is now in hand. It took willpower not to just rip into the box, but I held back and took a few photos of the unveiling.

The picture above is the package as it was delivered. After the wait and all the hype it seemed…well…a little less grand than I’d envisioned.

Inside, the packaging was simple and efficient with recyclable cardboard packaging. All’s well so far.

Inside the box there’s not much – the iPad, a one page document that basically just points out what the buttons do, and underneath that rests the 10W power adapter and sync cable. That’s it. If you’re looking for ear buds, stop, they’re not included.

Before turning it on I decided to plug it in, just for good measure. As it turns out that was a waste of time, it was fully charged out of the box. For a size reference, it’s parked next to a MacBook Air.

First Impressions:
Mobility and weight are important as I spend about 30% of my time on the road, or more accurately, on airplanes. So, I was pleasantly surprised at how light it felt when I picked it up for the first time. It’s subjective I know, but to me it felt “light”. At a pound and a half it’s about half the weight of the MacBook Air, but a little more than double the weight of my first generation Kindle.

Durability is high on my list of desirable attributes, but, like all new expensive electronic gadgets, I’ll treat it like a newborn baby for the first week or two. I babied the Kindle for a while … but now it gets tossed around and travels without a cover. The iPad feels more substantial than the Kindle, and not just because it’s bigger. Apple knows how to build a device that not only looks great, but oozes quality.

The First Sync:
Before turning it on I plugged it into a Mac Pro and fired up iTunes. Make sure you’re using iTunes 9.1, you’ll need it to sync. Below are several screen shots that show registration and syncing. If you’ve ever set up an iPod or iPhone the process will be very familiar.




Using the iPad:
iPad navigation is almost identically to the iPod Touch and iPhone, and that’s not surprising since it uses the iPhone OS. It’s intuitive and easy to navigate.

Keyboard and Controls:
The touch screen keyboard is available in both portrait and landscape modes. If you have more than an ID and password to type you’ll appreciate the added size of the keyboard in landscape mode. Most people will find that it works just fine for a device like this. I found it to be accurate and relatively speedy, even with my chunky fingers. The keyboard makes a satisfying “click” through the speaker with each key press, though you can turn the click off if you want. Typing an email, note, or web address was absolutely no problem. However, if you’re a budding writer working on your novel, you probably don’t want to do it on an iPad unless you spring for the external keyboard.

In terms of buttons and switches, there aren’t many. It’s a super-slick package with the “Home” button near the dock port, an on/off button on the top, a button to lock out rotation, and a volume toggle. That’s it.

Battery Life:
After two days of significant use I think it’s safe to say that, in normal use the battery shouldn’t be a concern. The design theory seems to have been “use it all day on a full charge, plug it in before you go to bed, then do it all over again the next day.” I had it on for about six hours on Saturday and the indicator still said over 50%. Yes, I know that’s not as great as a Kindle, buy hey, so what. If I can go full out all day that’s fine, I don’t mind charging it overnight.

Web Browsing and Email:
If you’ve used Safari on a Mac, PC, or iPhone you’ll be right at home. You can open multiple windows and jump between them, just like the iPhone. During the initial set up and registration process I turned on the MobileMe sync and my email, contacts, calendar, and bookmarks all synced flawlessly. One piece of advice on bookmarks … using the bookmark bar really speeds browsing. The screen is big enough to give up a little real estate for it. In general, the web browsing experience is much more like using a laptop than an iPhone. However, as widely reported, Adobe Flash is a no-go. That makes many sites less rich and some downright unusable.

Mail was a pleasant surprise and for whatever reason, using my finger in place of the mouse seemed more “right” than with any other app, except maybe “Photos”. Mail layout is simple and intuitive. One problem though is printing … it doesn’t. Sure, you can pick up a third party app and get the job done, but there’s no built-in ability to print anything

In summary, Safari and Mail are easy and intuitive … except no Flash in Safari, less than perfect attachment options in Mail, and no printing ability.

Media – Video and Music:
Media is where the iPad really shines. Movies look stunning – a rich crisp screen and plenty of processor power for smooth playback. A few of my recent Blu-ray movie purchases have included digital copies (Zombieland and Sherlock Holmes), and they not only look great, they have chapters with thumbnails … like movies downloaded from the iTunes Movie Store. Music Videos and TV shows look great as well. Movie and TV downloads from the iTunes store worked fine and transferred to my Mac Pro when I synced the iPad.

Since the iPad is essentially a mobile device you’ll often be around other people when you use it – on the train, airplanes, in the library, waiting rooms, airports, etc. So, you’ll probably use ear buds or headphones to listen. That said, the built-in speaker develops enough volume that it’s a usable option. If I’m in a hotel room and want to watch a TV show or movie I’d be happy to prop it up and jack up the speaker volume. It’s not what you’d call hi-fi quality, but it’s definitely usable.

Using the iPod app was easy. In particular, I like the “Songs, Artists, Albums, Genres, Composers” bar at the bottom of the screen which makes it easy to browse your music collection. One minor complaint though, when you browse by genre you get a list of all the songs in that genre. It would have been better to group them by artist or album within genre.

Once you get a song playing you get album artwork filling the screen, and it looks great. While you’re playing music can hit the home button, fire up a different app, and music will continue to play while you’re checking email or playing a killer game of solitaire.

Photo Browsing:
The Photo app syncs with either your iPhoto library or a folder of pictures. If you sync with iPhoto you can do it all or just the albums, events or faces you want. I synced about 2,000 photos in two dozen albums and it all worked fine.

Viewing your pictures couldn’t be easier. When you open the Photo app it shows your albums as stacks of photos. Tap one and thumbnails appear. Tap a thumbnail and the picture opens. You can flick through the pictures like on the iPhone or iPod Touch.

You can zoom and shrink with the pinch and expand gesture, you can run a slideshow, email pictures, and copy pictures. There aren’t any editing tools built in, but hey, this is a viewer and a darned good one.

iBooks and the Bookstore … and the Kindle App:
I’m a big fan of the Kindle. I’ve downloaded and read about 50 books on my first generation Kindle. Sure it has its quirks, but it’s been a great reader. I’m giving to my daughter.

The Kindle app for the iPad is a better experience than reading Kindle books on the Kindle itself. The books in your Kindle library show up with colorful covers, it’s fast, and the screen is crisp and easy to read. With the Kindle app I was able to log into my account, select the books I wanted moved to the iPad, and I ordered a new book (from the Amazon Website). All in all it was easy to get all of my current Kindle content on the iPad.

The iBooks app is excellent. You can read one page at a time in portrait mode or two pages at a time in landscape. You can go to the table of contents and jump to a chapter, you can change the font and font size. With illustrations and photos in color and the bigger screen this will definitely be a platform for textbooks. What’s currently missing though, is an ability to annotate and highlight.

The bookstore has over 50,000 titles at introduction, but is way behind Amazon. I’m sure Apple’s store will increase, and that’ll be great, but the iPad isn’t closed. If I can’t find what I want I can always shop the Kindle store and use the Kindle app.

A lot’s been written about the E ink screen versus the iPad’s LED-backlit glossy screen. Yes, if you want to read in the bright sunshine the LED screen will be a problem. That said, I’ve never found myself reading that way. For me the problem has been just the opposite. I frequently read in low light situations… in bed and on a dim evening flight. I think the bright screen will be just fine. I’ve done three separate one-hour book-reading sessions so far and not experienced any noticeable eye strain. It is heavier though, and I find myself changing hands often.

Bottom line… it’s a good book reader and my daughter will be the proud owner of a used Kindle.

Using the iPad for business – Pages, Numbers, and Keynote:
So far so good … the iPad is great for movies, music, and books, and it’s a decent platform for browsing the web and using email. Unfortunately, it falls a bit short as a business tool.

What I wanted to see was relatively modest:
1. Ability to read and write Microsoft Office formats,
2. Reasonable formatting compatibility,
3. Ease of use … the ability to modify existing documents and create relatively basic documents, spreadsheets, and presentations on the go, and
4. Conveniently get files on and off the iPad to share.

So, how does it perform? It’s easy to create new documents, spreadsheets, and presentations – much easier and more usable than I expected. There are several built in templates that make it easy to get quick professional looking work done.

It’ll read Word, Excel, and PowerPoint formats, and in my tests it did a decent (but not perfect) job of formatting. It’ll also save your word processing documents in Microsoft Word format. What it absolutely does not do is save in Excel and PowerPoint formats. That’s a problem for me. When I’m on the road I mostly read and review material that’s emailed to me, but once in a while I need to edit or create a spreadsheet or presentation and send it back to the office. Yes, you can email it as a PDF or iWork format … but I work in a Windows world and Microsoft Office compatibility is a must. This is a serious flaw in Numbers and Keynote and it’ll need to be addressed either by Apple or an easy to use third party app.

Another problem is the ability to get work to and from your iPad. There are two options, email or syncing with iTunes on your computer. That’s a real pain. A USB port would have been good. 95% of the time I’ll be able to travel with the iPad and leave my laptop and Kindle at home… but better integration with MS Office and a USB port would have really sealed the deal.

The Bottom Line:
The iPad is without a doubt a ground breaking device, is crazy good at what it does best, but has its flaws, particularly as a business tool.

Pros – Instant on (no time consuming boot up), large vibrant screen for such a portable device, great battery life, good web and email experience, great video & music player, usable built in speaker, very good book reader (including my already purchased Kindle library), great build quality, and large and growing selection of apps.

Cons – Only partially file compatibility with Microsoft Office, limited ability to get files on and off, limited ability to add multiple attachments to email, and no built in ability to print. Also, the glossy screen looks fantastic, but is highly prone to smudgy fingerprints.

Debatable – The on screen keyboard is good, but it’s still not like a real keyboard. Love for the keyboard will likely be inversely proportional to the amount of typing being done.

Summary:
After a few days of heavy use and review am I happy I bought an iPad? Absolutely. For at least the next three months I’ll be an early adopting geek rock star. It’ll be the focus of attention at meetings when I pop it out to take notes, people will stop and stare when I’m reading an ibook on the train, and all the people watching movies on their Nano at 35,000 feet will bow down in awe. So, yes, I’m very happy with it. However, it wants to be connected at all times. I’m already feeling a need for 3G.

iPad Launch Day Roundup

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Date: Saturday, April 3rd, 2010, 06:11
Category: iPad, News, Pictures

Ok, just got back from the iPad launch at the Apple Store in Arlington, Virginia, so bear with me here:

Coming up on the line, you heard cheering from about half a block away. With dozens of blue-shirted Apple employees running about, handing out coffee and water and high-fiving each other and customers, they’ve adopted something of a Wal-Mart employee rally mentality.

Not a bad thing, but a little weird…

Apple Store employees do a victory lap in advance.

Coming up on the line, there were about 75 people in a line to each side of the front door, the lines being divided into those with reservations and those without reservations who were hoping to snag a unit. Apple employees continued high-fiving customers before retreating into the store where their pep rally continued behind closed doors.

“For me it’s something new. The interface has changed enough for me not to say it’s the same thing. I love the fact that Netflix plays on it,” said an attendee at the head of the reservation line who identified himself as a former Apple employee named “Elon”. “It’s a device that lets you touch things and I like to touch things,” he joked.

Elon waiting in line for the Apple’s iPad.

“I do agree Flash does bog down my system, a lot of the naysayers it’s 95% of the web. I do fine with my videos and I don’t have to worry about Netflix. For someone who likes to play games, then yes, Flash will probably be a bummer.”

He then went on to comment that he’d arrived at the store around midnight the night before and was planning to buy the iPad, hop on the Metro, go home, sync it to iTunes and get to work on it.

Others were there for less direct reasons. Angela Lucas of Arlington, Virginia, snagged the top spot in the reserve line to buy an iPad for her husband’s birthday in two days’ time. “He wants to be the first among his friends to have it,” she said, smiling.

Tom Bridge, a local resident and owner of welovedc.com, seemed more excited about the iPad’s potential than anything else.

“I do have some hesitations, I’m not wild about the closed off development platform but I do know that there are a lot of awesome apps on day one and that people will find a way to make this work,” said Bridge, who then cited that he was looking forward to finding ways to blend the iPad with his business functions.

Upon the opening of the Apple Store’s doors, the staff eased the crowd in, limiting the number of people in the store, where almost all of the displays had been switched over to iPad demo units. Unlike the iPhone launches, customers were able to purchase their iPads quickly without any registration concerns and could either buy the iPad and leave or do an initial sync to iTunes in order to set the device up.

First out the door was Brad Gardner, a Washington, D.C. resident who was promptly swamped by interviewers and seemed more intent on getting home and setting the iPad up:

A few customers later, the ever-helpful Dominic Gohla exited the store and was happy to unpack the iPad for the cameras. Gohla had coordinated an arrival from Germany to pick up a reserved iPad and sat down in a nearby Starbucks to hop on the AT&T wireless network to offer the following demo and interview to a German web site (in German, so if any of you have a friend that knows German, yank them over to translate – I’ll be slamming my head against the desk):


Perhaps one of the coolest moments of the morning, Dominic demoed Apple’s new iBooks app with the complimentary copy of “Winnie The Pooh” that arrives with the program. The word “smooth” is applicable here and the pages not only turn easily, but can be grabbed and slowly turned from any portion of the page. Nice touch.

Prior to heading out, an attendee who identified himself as “Simon” perhaps summed up the hopes of the line the best. “This is a traveler’s dream device. I can take it on a flight and never get bored again,” he said. Simon then went on to offer that in spite of the lack of native Adobe Flash support for the device, he was reassured in that a lot of the big media companies seem to be turning around and supporting the HTML5 standard.

From a personal perspective, there’s a lot to be impressed with. The iPad is light, speedy, the screen is everything the user could ever want, the interface is responsive and the accelerometer seems to be working overtime, happily shipping between vertical and landscape views with only a slight turn of the tablet.

We’ll have a full review up in about a week’s time, but for the time being, this is definitely something cool and Apple seems to have taken its time to create a unique product that could, in fact, blow its tablet competition out of the water.

ABC, CBS to have iPad-compatible content ready for iPad launch

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Date: Friday, April 2nd, 2010, 03:11
Category: News

Per a Wall Street Journal report, the ABC and CBS television networks are ready to offer iPad-compatible content prepared in time for the device’s launch on Saturday.

Both CBS and Walt Disney’s ABC have planned for episodes of their TV shows to be viewable on Apple’s forthcoming iPad in time for its Saturday launch. Streaming episodes of TV shows will be available from CBS via its Web site, while ABC will offer a downloadable iPad application from the App Store.

While the initial offerings are expected to be limited at first, both networks plan to have identical content available both for the iPad and on their Web sites.

“Putting streaming video on the iPad would sidestep Apple’s iTunes content store, where Apple has been trying to juice anemic sales of TV episodes in advance of the iPad launch,” the report said. “So far, several media companies have rejected Apple’s push to lower the price for downloading shows from iTunes to 99 cents each, according to people familiar with the talks.”

Last week, it was revealed that Apple was testing HTML5 streaming video on an iPad-specific version of its Web site. Apple’s lack of support for Adobe Flash on its iPhone OS devices has forced networks like CBS and ABC to seek alternatives for their streaming solutions.

Apple is also looking to offer TV episodes for 99 cents from major networks, though the Journal reported Thursday that it is unknown whether any network will agree to that pricing by the Saturday launch. Episodes of TV shows typically retail for US$1.99 or US$2.99.

Rumor: Hulu may offer “all-you-can-eat” subscription model for iPad

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Date: Thursday, April 1st, 2010, 04:07
Category: iPad, Rumor

With the iPad’s release a mere two days away, Hulu will reportedly embrace the platform with an iPad app that may offer an all-you-can eat subscription service to challenge Apple’s al a carte model.

Per the New York Times, four sources has stated that they ‘believe’ Hulu may test a subscription approach to its catalog of streaming TV shows through the forthcoming app, which wasn’t given a release date.

A joint venture of NBC Universal, the News Corporation and the Walt Disney Company, Hulu has seen its ad-supported, browser-based streaming service generate revenues of more than US$100 million and triple monthly streams to 903 million over the past year.

According to the article, many of Hulu’s content suppliers who are now pressuring the company to increase their share of the revenues and open doors to better monetization techniques, such as a subscription service that asks consumers to pay a monthly fee to gain unlimited access to a broad assortment of shows.

Apple held similar aspirations in the lead-up to this weekend’s iPad launch but was forced to table its own US$30 per month subscription efforts due to opposition from its network partners, which were said to have concerns that this could ultimately hurt their business and jeopardize “the tens of billions of dollars in subscription fees they are paid by cable and satellite companies for their traditional TV networks.”

Rumors of Hulu’s plans for the iPad have been circulating since the company was reported to be developing an Apple-friendly version of its website that would operate without the need for Adobe’s Flash video format, which isn’t supported on Apple’s mobile devices.

Stay tuned for additional details as they become available.

Adobe to unveil Creative Suite 5 on April 12, Photoshop to go 64-bit

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Date: Wednesday, March 24th, 2010, 05:47
Category: News

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Software giant Adobe revealed on Tuesday that its Creative Suite 5 package would be unveiled on April 12th, ship about a month later and include the debut of Photoshop for the Mac as a 64-bit application.

According to AppleInsider, Adobe will begin accepting preoders on April 12th and has scheduled a launch event for CS5 at 11 a.m. Eastern which will be streamed on AdobeTV, allowing users the ability to see the features of the product. It is then the company will also announce its price and details.

Adobe’s CS5 launch Web site has been outfitted with a clock counting down the days until users can get their first official look at CS5. A handful of “sneak peek videos” are also available.

Adobe Systems Inc. announced the date during its quarterly earnings report Tuesday, in which the company revealed its profits fell 19% in its fiscal first quarter. But Chief Executive Shantanu Narayen said the company expects better results next quarter, which will feature the debut of the latest Creative Suite.

“We will be giving many more details of CS5′s features, functionality and pricing on April 12 with shipping of the English version about four weeks later,” Narayan said with analysts Tuesday.

Flash CS5, codenamed Viper, marks a new strategy for adobe in trying to maintain relevance among mobile developers. The latest version will give developers the ability to output native iPhone apps from existing Flash-related assets for release on Apple’s App Store. Adobe will offer the porting feature in response to Apple’s refusal to support Flash as a Web plugin runtime on the iPhone OS.

Stay tuned for additional details as they become available and if there’s something you’d love to see from Creative Suite 5, let us know.

Apple Consuming Lion’s Share of NAND Memory, Hesitant to Negotiate with Suppliers This Quarter

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Date: Tuesday, March 16th, 2010, 09:53
Category: iPhone, iPod, News

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Even as time goes by, tech parts don’t always get cheaper.

Per DigiTimes, Apple, which already consumes the lion’s share of the global NAND flash memory supply, is apparently reluctant to negotiate with suppliers in 2010 due to high prices.

Although the demand for NAND memory in devices such as memory cards and flash drives has been soft, this hasn’t significantly pushed down chip prices. Major chip suppliers like Samsung have given priority to profitable partnerships over shipment volume, which doesn’t work to the advantage of major buyers like Apple.

In addition to the lower demand, the situation has become even more volatile given that tight foundry capacity is expected to disrupt shipments and have an effect on NAND flash pricing, industry sources reportedly said.

“Some NAND flash controller suppliers,” the report said, “have indicated that their supply may not be able to satisfy customer demand in the second quarter if their foundry partners continue to see tight capacity, the sources said. This supply disruption is likely to impact NAND flash prices for the quarter.”

Industry sources expect the situation to improve in the second quarter of 2010, when they believe Apple may start negotiating long-term supply contracts for NAND flash. The report noted that Apple’s consumption of flash memory will “continue to play a significant role” in the industry this year.

Earlier this month, a rumor came out that the possible success of Apple’s iPad could increase prices of solid state drives. Apple consumes nearly one-third of total NAND flash memory supplies, and its share is expected to grow even more with the launch of the iPad on April 3.

Apple was noted multiple times in 2009 as causing a flash memory shortage due to its iPod and iPhone products consuming the largest share of NAND flash. Industry sources expect the price of NAND flash to continue to rise in 2010.

In addition to most of the iPod lineup and the iPhone, in early 2008, Apple embraced the solid state drive by offering it as an option in its MacBook Air notebook.

Recent Study Finds Neither Adobe Flash, HTML5 Has Significant Performance Advantage

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Date: Thursday, March 11th, 2010, 06:36
Category: News

As the war between Adobe Flash and HTML5 heats up, a recent comparison with numerous different browsers on both Mac and Windows produced wildly different results based on the operating system and browser, making neither a clear winner.

Per Streaming Learning Center, which conducted the study in response to recently alleged comments from Apple CEO Steve Jobs that reportedly called Flash a “CPU hog”, the test found that HTML5 is significantly more efficient than Flash on the Mac when running the Safari Web browser, those same advantages do not exist on other Mac browsers, or in Windows.

“It’s inaccurate to conclude that Flash is inherently inefficient,” author Jan Ozer wrote. “Rather, Flash is efficient on platforms where it can access hardware acceleration and less efficient where it can’t. With Flash Player 10.1, Flash has the opportunity for a true leap in video playback performance on all platforms that enable hardware acceleration.”

The report noted that Apple has not enabled the hooks to allow GPU-based acceleration for H.264 video decoding. Anand Lai Shimpi, founder of AnandTech, asserted “it’s up to Apple to expose the appropriate hooks to allow Adobe to (eventually) enable that functionality.”

Adobe’s update to Flash 10.1 on the Mac improved CPU efficiency within Safari by 5%, but the Web format still trails far behind HTML5 due to hardware acceleration. With Google Chrome, neither were particularly efficient, and Firefox saw slightly better performance than Chrome.

On Windows, Apple’s Safari browser doesn’t play HTML 5 content. But the Google Chrome browser in Windows played Flash 10.1 content with 58% more efficiency than HTML5.

HTML5 has yet to receive native support in Firefox or Internet Explorer, but the update from Flash 10 to Flash 10.1 improved CPU performance for the browsers by 73% and 35%, respectively. Flash 10.1 in Windows offers added hardware acceleration.

“When it comes to efficient video playback, the ability to access hardware acceleration is the single most important factor in the overall CPU load,” Streaming Learning Center noted. “On Windows, where Flash can access hardware acceleration, the CPU requirements drop to negligible levels.

“It seems reasonable to assume that if the Flash Player could access GPU-based hardware acceleration on the Mac (or iPod/iPhone/iPad), the difference between the CPU required for HTML5 playback and Flash playback would be very much narrowed, if not eliminated.”

Google added native YouTube support in January. The beta opt-in program is available only for browsers that support both HTML5 and H.264 video encoding.

Scrutiny over Flash has grown in recent months since Apple introduced its multimedia iPad device, which does not support the Web format from Adobe. Apple, instead, has placed its support behind HTML5.

Adobe Runs Flash Demo, Argues That Flash Doesn’t Hinder Mobile Device Battery Life

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Date: Thursday, February 25th, 2010, 06:23
Category: iPhone, News, Software

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Following a video preview of Flash running on a Nexus One, Adobe rebuffed claims that the software slashes battery life. Per Electronista, several bloggers observed that the battery charge indicator dropped from the 50% level down to 25% during the eight minute video. The preview was edited, however, making it unclear how long the team actually used the phone during filming.

In order to refute the battery claims, Adobe has created another video showing a 17-minute YouTube movie which does not appear to significantly drain the battery. The battery usage chart suggests the browser only accounted for 6% of the drain while the movie was playing.

Adobe claims Flash Player 10.1 enabled video playback for “well over” three hours on a fully-charged battery.

Whether this will make its way into current or future versions of the iPhone has yet to be seen.

Rumor: Hulu May Only Be Available to iPad Via Paid Service

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Date: Monday, February 22nd, 2010, 06:23
Category: iPad, Rumor

Ok, this is strange and a bit frightening.

Per MediaMemo, the Hulu TV streaming service may be offered by subscription only on Apple’s new hardware, according to a new report.

Citing sources familiar with Hulu, which is owned by three of the largest U.S. broadcast networks, Peter Kafka reported Friday that the service, which is free for Web users, will likely be pay-only for the iPad. He said the “most likely scenario” would involve some sort of subscription package.

Hulu has been rumored for months to be exploring some sort of subscription plan to help the Web site turn a profit. Sources reportedly said the company is still unsure of the approach it will take with its anticipated premium service, and those issues would need to be resolved before an iPad plan could be made official.

Among the problems for Hulu would be Adobe Flash. Last week, the media Web site was rumored to be working on an iPad-friendly version of its Web site, which would operate without Flash.

Given all of the hurdles that lie in front of the service, Kafka said it’s “very unlikely” that Hulu would launch its subscription plan or have a presence on the iPad when it launches at the end of March. But he noted that Apple would “love it” if Hulu could meet that tight time frame.

Weeks ago, Jobs was in New York meeting with numerous media outlets, including The New York Times and The Wall Street Journal to pitch the iPad. In addition to the Hulu-related rumors, the trip produced allegations that Jobs disparaged Flash as “old technology” doomed to failure in meetings with newspaper officials.

Adobe CTO Defends Against Rumored Flash Criticism From Jobs

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Date: Thursday, February 18th, 2010, 05:22
Category: News, Software

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Adobe Chief Technical Officer defended the Flash platform this week against rumored comments from Apple co-founder Steve Jobs, and also said performance improvements for the scrutinized, embattled Web platform are coming to the Mac.

Per BoomTown, Lynch stated that unlike Apple CEO Steve Jobs’ rumored comments, the Adobe staff wasn’t lazy and said he and his team work very hard on their company’s product.

“It feels pretty busy around here, so I’m not sure what that’s about,” Lynch said. “And that’s a rumor. I haven’t heard that necessarily he did say that. But maybe he did, whatever.”

He went on to say that regardless of whether Jobs said anything disparaging about Adobe, he and the company are receptive to public criticism. He said they are working to improve the Flash experience for users.

“We’re totally open to hearing feedback like that,” Lynch said. “And that’s one of the really important things to do in a situation like this, when people are complaining about something — not going into internal mode, or whatever, (but) really listening to what people are saying. We do that with our customers, we do that with our critics, and often there are kernels in there that we ought to do something about, and so we are.”

Lynch then revealed that Adobe is working to improve the performance of Flash on the Mac. Currently, he admitted, video renders are more processor intensive on Apple’s hardware than they are on Windows machines.

He also made note of Adobe’s forthcoming Creative Suite 5 for Mac, which he said is “just terrific.”

“We work with Apple all of the time,” Lynch said. “We’re one of the biggest Macintosh software makers around.”

Lynch said that 19 of the top 20 smartphone makers (Apple being the only one absent) have signed on to the company’s Open Screen Project and its push for Flash on mobile devices. He also said that 85% of the top Web sites on the Internet feature Flash content.

But Flash’s spotty performance history on the Mac platform and processor-intensive requirements have led Apple to support alternatives such as HTML5. The Cupertino, Calif., company has even encouraged developers to “stick with standards” and use CSS, JavaScript and Ajax instead of Adobe Flash.

Lynch told Swisher that Adobe is supportive of the progression of HTML, including HTML5. This week it was said that an Adobe official was attempting to hold up advancement of the HTML5 spec, though those claims were later disputed.

“I know that there are certainly some who are working on HTML5 who are out to kill Flash,” Lynch said, adding that he doesn’t see the push for HTML5 as a move to “kill” Flash.

As always, feel free to hurl your two cents in on this.