Trademark filing points to MacBook OLED panel being named the “Magic Toolbar”

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Date: Friday, October 21st, 2016, 05:11
Category: Hardware, Mac mini, Mac Pro, MacBook Pro, Patents, Rumor, Touch ID


Sometimes it’s the patent filings that inform you about the next cool thing around the corner.

With just a week before Apple’s October 27th media event, a newly discovered trademark filing has been unearthed online, suggesting a potential name for the OLED panel on the new MacBook Pro. According to information rounded up, a trademark filed by a company called “Presto Apps America LLC” for a device dubbed the “Magic Toolbar” could be Apple’s name for the touch bar panel on its new MacBook Pro line.

The digging unearthed a company known as “Presto Apps”, which was incorporated on January 22nd of this year and a filing for the trademark on February 5th. The cost of the trademark application was furthermore estimated to be around €16,000.


Angry customer uses steel ball to smash Apple Store items, complains about consumer rights prior to being caught

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Date: Friday, September 30th, 2016, 09:02
Category: Fun, Hardware, iPhone, MacBook Air, News


This probably isn’t the best way to have your customer support complaints addressed.

On Friday, a disgruntled customer walked into the Apple Store in Dijon, France and began destroying various products with a steel ball of the kind that’s used in the classic French game Pétanque. The steel ball is hollow but still weighs about 2.5 pounds.

He is heard talking about “his consumer’s right” and citing that he’s unhappy with how Apple handled his support case. Minutes later, security turns up and tries to escort him away — but not without him trying to escape.


Rumor: Apple hires Dan Dodge to head up car project, may be shifting focus towards autonomous driving systems

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Date: Thursday, July 28th, 2016, 16:57
Category: Apple Car, Rumor


Apple could still be working on a car project, but could be taken it in a new direction.

Bob Mansfield, the Apple executive who led up efforts on the iMac, iPad, MacBook Air and Apple Watch, has apparently been put in charge of Apple’s car project. Mansfield’s first action has been to hire former BlackBerry developer Dan Dodge, who arrives at Apple with an extensive operating system development background.

Mansfield apparently tapped Dodge to work on autonomous driving software for Apple’s car division, code-named Project Titan, signaling that the company is pivoting from building its own car to making the tech that will power the next generation of cars. Or, more likely, Apple is covering all of its bases and seeing whether hardware, software, or a combination of both will succeed.


Intel announces Kaby Lake processors, chips may arrive too late for inclusion in next-gen MacBook Pro

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Date: Friday, July 22nd, 2016, 08:46
Category: Hardware, Intel, MacBook Pro, News, Processors


The good news is that Intel announced its seventh-generation Core processors during yesterday’s second quarter earnings call yesterday.

The bad news is that the processors, known as “Kaby Lake”, which are made via a 14-nanometer process, might not see the Mac until 2017.

Intel’s last two chip releases have been plagued with long delays, and moving away from the tick-tock cycle will allow it to push out new chip updates on a regular basis. Apple’s Macs, such as the Retina MacBook Pro and the iMac, have been impacted by Intel’s chip delays over the last few years, resulting in long periods of time between updates and unusual update cycles.


Recent changes to Apple’s retail, online stores may indicate near-term exit for non-Retina 13-inch MacBook Pro with optical drive

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Date: Tuesday, June 21st, 2016, 07:04
Category: Hardware, MacBook Air, MacBook Pro, retail, Rumor


The curtain might finally be drawing to a close on the non-Retina MacBook Pro with an optical drive.

Recent changes to Apple’s online store have tucked the model out of the way on the main MacBook Pro page and hidden at the bottom of the ‘buy‘ page. It now appears that the company is doing the same thing in its retail stores to the last remaining product of an optical drive bygone era.

At present, customers can still buy the non-retina 13-inch MacBook Pro in retail locations as well as online, but essentially have to ask for it by name these days. The units, which arrive with 4GB of RAM and a slow 500GB spinning metal drive are still priced at $1,099, just $100 below a starter 13-inch MacBook Air with 8GB of RAM and a speedy 256GB PCIe-based SSD.


Rumor: Apple working on “ultra-thin” 13-inch and 15-inch MacBook Air notebooks for second quarter

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Date: Tuesday, March 22nd, 2016, 08:53
Category: Hardware, MacBook Air, Rumor


It wasn’t mentioned in the press event yesterday, but Apple may have some “ultra-thin” 13-inch and 15-inch MacBook Air notebooks en route.

According to the sometimes-very-accurate DigiTimes, Apple may have the new notebooks ready for the end of the second quarter.

The second calendar quarter ends on June 30, meaning that new Macs could feasibly be introduced by WWDC 2016, which will likely take place between June 13-17 based on scheduling information available from the Moscone Center.


Assorted Mac, iPad and Beats products edge towards “obsolete” status, will no longer be eligible for service or repair after December 8th

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Date: Monday, November 2nd, 2015, 06:59
Category: AppleCare, iMac, iPod Touch, Mac Pro, MacBook Air, MacBook Pro, News, Software

Every so often, a group of Apple products moves into an “Obsolete” category, meaning the product is no longer eligible for service or repair support through Apple retail stores or authorized third-party channels.


This time around, the products include:
– iMac (21.5-inch, Late 2009)

– iMac (27-inch, Late 2009)

– MacBook Air (Mid 2009)

– Mac Pro (Early 2009)


New details revealed as to Skylake processors that may be geared towards Retina MacBooks

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Date: Friday, August 28th, 2015, 12:28
Category: Hardware, MacBook, MacBook Air, MacBook Pro, News, Processors


New information for the Intel Skylake processors that are most likely to wind up in a MacBook Air has been released.

The Skylake processors, which may be branded the “Core m3”, “Core m5” and “Core m7” offer the following specs:

The low-end Core m3 6Y30 has a 900 MHz dual-core processor with Turbo Boost up to 2.2 GHz. The chip has 4MB of L3 cache, HD 515 graphics, a maximum GPU frequency of 850 MHz and 4.5 watt thermal design power (TDP). This chip would likely be suited for the base model 12-inch MacBook sold for US$1,299.


Rumor: Apple to introduce notebooks with Intel’s next-generation Skylake processors in Q4 2015

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Date: Monday, July 27th, 2015, 03:18
Category: Hardware, iMac, MacBook Air, MacBook Pro, Processors, Rumor


There’s some cool stuff to be had in Intel’s upcoming Skylake processor family.

A leaked article that hit prior to the Gamescom trade show in Germany shows that the processors are expected to offer a 10 to 20 percent CPU performance boost in single and multi-threaded applications, with lower power consumption, and 30 percent faster Intel HD integrated graphics performance on average compared to current-generation Broadwell processors. The improved energy efficiency will also result in up to 30 percent longer battery life.


Fluctuations in shipping times point to possible WWDC refresh for 15-inch MacBook Pro

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Date: Thursday, April 23rd, 2015, 07:10
Category: MacBook Pro, News, retail


It’s when the available inventory fluctuates that something new could be around the corner.

Over the past month, the Online Apple Store has seen 15-inch MacBook Pro inventory slowly drop from “in stock” to a current shipping estimate of one to two weeks, suggesting that a refresh is in the offing.

As of Wednesday, Apple’s online storefront shows the largest MacBook Pro model with integrated Intel graphics as shipping in one business day, while availability of the step-up model with discrete Nvidia GPU is currently at one to two weeks.