Apple Posts Job Listing for 3G Engineer for Mac Hardware Group, May Bring Additional Functionality to MacBook Line

Posted by:
Date: Wednesday, May 6th, 2009, 09:45
Category: MacBook, Rumor

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Over the past couple years, 3G has become a common buzzword within the technology industry. The iPhone 3G has it right there in the name, some PC laptops have the functionality built in and Mac notebooks have access to it via third-party add-ons.
Computerworld has reported that Apple is now advertising a new “Communications QA Engineer” position in the Mac Hardware Group at the Cupertino campus.
The posting specifies the job’s description as : “Testing and reporting hardware, software, and device driver bugs for Communications technologies including AirPort (802.11a/b/g/n), Bluetooth v2.0, gigabit Ethernet, and/or 3G Wireless WAN in a detailed, timely manner [emphasis added].”
While it’s not chiseled out in stone, there is the possibility that Apple could be adding 3G functionality to its MacBook notebook line. This could also be in reference to testing that encompasses third-party 3G modems to check for interference with the MacBooks’ other built-in wireless systems.
Don’t count your chickens before they’re hatched, but this could be interesting.

Apple and Microsoft Target Smart Shoppers in Marketing Campaigns

Posted by:
Date: Wednesday, May 6th, 2009, 09:08
Category: Opinion

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By Rachel Hoyer
Who hasn’t seen the ubiquitous Microsoft “laptop hunters” and Apple’s “get a Mac” commercials? Each ad campaign attempts to convince the audience that savvy consumers purchase their brand. Microsoft uses documentary-style commercials where they offer “real” consumers (who are actually actors) a certain amount of money to purchase a new computer. Not surprisingly, each time they select a PC.
According to the testimonials, sticker price is the deciding factor. Microsoft suggests that PCs are far cheaper than a comparable Mac. In other words, the smart shopper purchases a PC. “I guess I’m just not hip enough to buy a Mac,” quips a computer shopper in one ad. The inference is that those who buy Macs are more concerned with image than value or performance.
By comparison, Apple’s ads use actors to personify the two types of computers. New York actor John Hodgman plays the dorky and backwards PC guy (ironically, he reportedly owns a Mac in real life). Whereas, Justin Long, who plays the Mac guy, is hip, organized and forward-thinking. Dialogue between the actors reveals that Appl’s products are easy to use and offer more helpful features than PCs. The implied conclusion is that smart shoppers buy Macs because Macs easily perform tasks that are difficult or impossible to perform on PCs.
Both ad campaigns want the viewer to identify with the core values represented in their commercials. In the case of Microsoft, they’d like you to believe that you’d be a fool to spend more on a Mac when you they offer the same thing for a much better price. Apple insinuates that you’re uninformed if you think the two types of computers are comparable.
There’s some truth to both allegations. It’s accurate that the purchase price of Macs tend to be higher than PCs with similar specifications. Nearly all widely used applications are available on both platforms, including Microsoft Windows. So, why would a smart shopper choose an Apple product? In brief: The value of your time. Thus far, Apple has been far more successful at integrating interface, applications and data. Additionally, as stated in their commercials, Apple is ahead of the trend when it comes to anticipating how consumers actually use their products. They design features to accommodate those needs. Microsoft products require you to constantly tinker with your operating system, including changing settings, fixing compatibility issues, scanning the registry for malware and defragmenting your hard drive. And the list wouldn’t be complete without mention of the extensive troubleshooting required upon encountering the infamous blue screen of death, with which every Microsoft user is familiar.
There’s something to be said for a computer that doesn’t require frequent maintenance. Time is has a monetary value. After spending a certain amount of time fixing your PC, perhaps the Mac becomes a better value after all. In case you’re wondering which kind of computer I own, I’m the kind of consumer who buys a computer based on how I plan to use it rather than marketing, and I expect you are, too.

Hands on with the Runcore Pro IV 2.5-inch SATA SSD

Posted by:
Date: Monday, May 4th, 2009, 13:10
Category: Accessory, hard drive

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Over on the Apple Core, Jason O’Grady has a full hands-on rundown the the Runcore SATA solid state drive as well as its impressive benchmark numbers.
The drive itself can be dropped into any MacBook notebook.
Take a gander and see what you think.

Rumor: Apple Allegedly Lowering Prices for MacBook Notebooks, iMacs

Posted by:
Date: Friday, May 1st, 2009, 07:00
Category: iMac, MacBook, Rumor

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Apple may be in the process of restructuring its Mac offerings to include a variety of lower-priced models. According to AppleInsider, an anonymous source told the publication that this change could be in effect and that more affordable variations of the MacBook notebook and the best-selling iMac could be en route.
Though specific details weren’t to be found and Apple recently reported its best non-holiday quarter yet, Mac sales have taken a hit as the economic recession continues. Shipments for computers were down 3%, while iPhone and iPod sales contributed to an 8.6% gain in revenue.
According to the article, many analysts believe Apple’s lackluster performance in the PC segment can be explained by its higher ASPs. Although the structural collapse of selling prices has slashed revenues for many companies, the Mac-maker could be experiencing a drop in market share as customers flock to less-expensive systems. While Apple was shipping less Macs for the recent quarter, HP systems showed an 11% gain.
Acer has doubled its market share in the U.S. in recent quarters, this gain being attributed to the popularity of its netbook devices. User spending is also said to have contracted significantly in the first quarter of the year, and it remains unknown if the global PC market has reached its lowest point.
Although revised pricing information has yet to be fully disclosed, it is believed that the first products could arrive as early as this spring with a revamped MacBook line.

OWC Releases Faster Internal Superdrives for 13″ MacBook, 15″ MacBook Pro Notebooks

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Date: Thursday, April 30th, 2009, 13:42
Category: Accessory, MacBook Pro

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Accessory provider Other World Computing announced the release of its new Mercury SuperDrive Internal Upgrade Kits for Apple’s 13″ MacBook and 15″ MacBook Pro notebooks. The new OWC Mercury SuperDrives offer faster burn speeds than factory – up to 8X DVD, 6X DVD-DL (Dual-Layer 8.5GB), 5X DVD-RAM, and 24X CD burn speeds with support for DVD+/-R/RW, DVD+/-R DL (Dual-Layer), DVD-RAM, and CD-R/RW media.
The new SuperDrive Internal Upgrade Kits for MacBook and MacBook Pro notebooks available immediately:
OWC Mercury SuperDrive Dual-Layer Internal Drive Kit for the 13″ MacBook and 15″ MacBook Pro(Non-”Unibody”) features up to 8X DVD+/-R burn, 6X DVD-R DL burn, 5X DVD-RAM, 24X CD-R burn, and 1 year OWC warranty and is priced at US$147.99.
The “Value Bundle” of this same SuperDrive Kit, priced at US$159.99, also includes 10 pieces of 8X DVD-R media in jewel cases, Prosoft Data Backup 3 software, and NTI DragonBurn CD/DVD authoring software.

TechRestore Announces MacBook Pro Glass Repair Service for US$349

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Date: Wednesday, April 22nd, 2009, 08:50
Category: MacBook Pro

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Service outfitter TechRestore announced Tuesday a new glass replacement program for Apple’s Unibody MacBook Pro. For those owners who have broken their glass, but not the LCD display itself, the company can replace the glass for US$349.
The repair includes the company’s usual 24-hour turnaround time frame as well as a 1-year warranty on the repair. Full details are available at TechRestore’s web site.
TechRestore is a PowerPage sponsor.

Samsung Offers “Rugged” 500 GB Notebook Hard Drive with SpinPoint M7

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Date: Tuesday, April 21st, 2009, 07:36
Category: hard drive

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Amidst a slew of new notebook hard drives that have emerged on the market recently, Samsung’s SpinPoint M7 is the first to call itself “rugged” according to the cool cats over at Engadget.
The dual-platter, 2.5-inch SATA drive spins at 5400rpm and features a 400G operational shock tolerance (about 50G better than the claimed tolerances of other 500GB drives and 75G better than Sammy’s own Spinpoint M6).
The SpinPoint M7 is expected to ship next month, although a final price for the unit has yet to be announced.

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Apple Begins Taking Bids on Mac Netbook Components

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Date: Monday, April 20th, 2009, 11:27
Category: News

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Long-time Apple manufacturing and component provider Foxconn is reportedly among a group of frontrunners expected to receive a contract to create a Mac netbook.
According to DigiTimes, sources lose to the story have cited that Foxconn “is in the running to land orders for a netbook from Apple.”
Outside of adding that Mac maker’s 13-inch MacBooks will become Foxconn’s major growth contributor during the second quarter, no further details were included in the report.
DigiTimes began a new wave of speculation earlier this year when it reported that Taiwan-based Wintek would start shipping touch panels to Apple sometime during the third quarter of the year for the launch of an unknown netbook product.
A pair of sources speaking to Dow Jones quickly backed the report, with one saying the panels were sized “between 9.7-inches and 10-inches” while the other said specifications for the project were still “under evaluation.”

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Apple Quietly Admits Hairline Crack Issue on White MacBook, Offers Repairs

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Date: Thursday, April 9th, 2009, 07:44
Category: MacBook

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After months of contention, Apple has privately acknowledged an issue within some of its 13″ MacBook notebooks in which hairline cracks have arisen during normal usage patterns.
According to AppleInsider, Apple issued a bulletin to its authorized service providers in March that essentially reversed its stance on replacing the bottom casing of notebooks that may be experiencing these symptoms.
Initial reports surfaced in November that Apple was refusing to cover repairs for the bottom casing of the notebooks despite its willingness (on occasion) to address identical problems with the top portion of the casings containing the keyboard and palmrests.
The bulletin apparently identified four key areas prone to hairline cracking, including the case front below the palmrests and trackpad, the portions around the I/O ports, the back rear corners, and the back rear ventilation area.
Apple has also noted that other portions of the case could be affected by hairline cracking and has asked service providers to determine whether the cracks themselves were due to the owner’s negligence.
In the event that providers are unable to identify signs that the user is at fault for the cracks, they’re advise to escalate the notebook for coverage by Apple, regardless of whether its one-year limited warranty has expired.
The exception also applies to the black plastic 13-inch MacBook that was discontinued last year, but does not extend to any other member of the MacBook family, according to those familiar with the matter.

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MacBook LCD Mod Tutorial Goes Online

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Date: Thursday, April 2nd, 2009, 08:17
Category: Hack, MacBook

It’s a matter of how comfortable you are taking your notebook apart and soldering new components into place, but for MacBook owners looking to make the Apple component of their LCD screen look like this:
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check out the tutorial created by Mac user Eddie Zarick.
The tutorial includes a full list of supplies and materials you’ll need, including a US$200 Century Plus One sub-monitor, but this should yield some fairly cool results.
If you’re about to take this on or have performed a similar mod, please let us know in the comments or forums.

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