We Need Your Feedback: Do the battery improvements in iOS 5.1 work for you?

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Date: Wednesday, March 14th, 2012, 08:47
Category: Announcement

Ladies and gentlemen, there’s been some contention here among the PowerPage staff as to whether the battery improvements in Apple’s recently-released iOS 5.1 update genuinely work or if this is part of Steve Jobs’/Apple’s Reality Distortion Field.

Within this inter-staff contention, voices have been raised, furniture may have been lit ablaze and thrown, I’ve informed Jason he’s wrong (about this and the slightly flared, acid-wash jeans he continues to don on a daily basis) and Rob Parker and Tom Hesser have offered their own opinions while linking me to old Guns and Roses videos off YouTube to help settle the argument.



Still, we need your feedback: has the iOS 5.1 update helped your battery life or hindered it? That’s the question of the day and we need your feedback, opinions and whatever else is on your mind regarding the update.

We now return you to your regularly scheduled O’Grady’s PowerPage, already in progress.

Opinion: Apple’s online store goes down like a sack of potatoes…so what’s the next step?

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Date: Friday, March 9th, 2012, 07:39
Category: Opinion, The Apple Core

If you have a good thing that people want, there’s going to be demand.

As such, during the next several hours after Apple’s launch of the third-generation iPad, the company’s online store suffered a catastrophic failure as a result of the impending traffic and transactions that came to its door.

As always, PowerPage head honcho Jason O’Grady had a few opinions to vent about the situation over at the Apple Core. The key point: under Steve Jobs, this wouldn’t have happened, especially to the most valuable technology company in the world.

Click the link, take a gander and have a killer Friday, you guys!

Effort to release a Steve Jobs action figure halted by pressure from lawyers, family

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Date: Tuesday, January 17th, 2012, 03:52
Category: News

Not to start your day on a down note…but a Steve Jobs action figure won’t be hitting the shelves any time soon.

Per The Unofficial Apple Weblog, Tandy Cheung of In Icons Productions has announced that the product is no more on the company website saying the item won’t be sold now or in the future. “Unfortunately we have received immense pressure from the lawyers of Apple and Steve Jobs’ family,” he notes.

Cheung originally claimed he wasn’t going to be pressured to take the action figure off the market. The legal issues are murky, with some experts claiming selling a likeness of Jobs is legal, and others claiming a sale could be blocked in some countries or jurisdictions.

The Jobs action figure was selling for US US$99, and there is quite a lot of other less realistic Jobs memorabilia on eBay.

Stay tuned for additional details as they become available.

Apple patent towards HDTV design with additional backlighting features

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Date: Thursday, January 5th, 2012, 08:51
Category: News, Patents

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This could turn into something pretty cool.

Per Free Patents Online, Apple is looking into building displays with dynamic backlight adaptation for better picture quality, particularly when watching letterboxed widescreen movies on a high-definition screen.

The concept was revealed this week in a new Apple patent application discovered by AppleInsider. The filing, entitled “Dynamic Backlight Adaptation for Black Bars with Subtitles,” focuses on improving picture quality when watching letterboxed content, like Hollywood movies, on an LCD display.

The application was filed just months ago, in September of 2011, and comes as rumors of a full-fledged Apple television set continue to build. One report this week claimed that Apple design chief Jonathan Ive has a 50-inch prototype set located in his secure work studio at the company’s corporate headquarters.

A common problem with LCD displays is the ability to show “true” black colors on the screen. This becomes amplified when black bars are included in a video, such as when watching a letterboxed film. The difficulty of adjusting the backlight properly when the black bars are present can result in poorer quality of the remainder of the video.

Even though modern television sets are built with widescreen 16-by-9 aspect ratios, Blu-ray and DVD films, as well as those sold on iTunes, often show movies in an even wider format, leaving black bars at the top and bottom. For example, many movies are shot in Panavision’s 2.35:1 ratio.

“Many video images are encoded with black bars, e.g., non-picture portions of the video images,” the filing reads. “These non-picture portions complicate the analysis of the brightness of the video images, and therefore can create problems when determining the trade-off between the brightness of the video signals and the intensity setting of the light source. Moreover, these non-picture portions can also produce visual artifacts, which can degrade the overall user experience.”

Further complicating picture quality and brightness is the fact that users can often view subtitles in the black bars located at the top and bottom of a widescreen film. This makes it even more difficult for the system to dynamically adjust and ensure the highest level of quality.

Apple’s solution is a complex processing system that could “spatially vary visual information” on a display. This would dynamically adjust the backlight source on a screen, like a high-definition television set, in a way that would improve the picture quality.

The display would have multiple brightness settings for its backlight based on the processing of the image. For example, the “picture portion” of the screen would be illuminated by LED backlighting to an appropriate level, whereas the “non-picture portion,” which would include the black bars, would have a different backlight setting.

The application describes an “extraction circuit” included in the display, which would calculate a brightness metric associated with the video signal. Then an “analysis circuit” would analyze and identify specific subsets of a video, like black bars that are shown when watching a movie.

The display would also include an “intensity circuit” that would determine the ideal intensity of the light source that illuminates the LCD display. The system could also employ a mapping function to determine optimum quality by using features like a “distortion metric” to limit image distortion.

Apple’s system could also process the video signal in advance and synchronize the intensity of the light source based on the image currently being displayed.

“The system determines the intensity setting of the light source on an image-by-image basis for the sequence of video images, where the intensity of the given video image is based on the brightness setting and/or brightness information contained in the video signals associated with the given image,” the filing reads. “Then, the system synchronizes the intensity of the setting of the light source with the current video image to be displayed.”

The filing, made public this week by the U.S. Patent and Trademark Office, is credited to inventors Ulrich T. Barnhoefer, Wei H. Yao, Wei Chen, Barry J. Corlett, and Jean-didier Allegrucci.

Though rumors of a full-fledged Apple television set have persisted for years, they picked up once again late last year, when it was revealed that Apple co-founder Steve Jobs told his biographer that he had “cracked’ the secret to building an integrated, easy-to-use television set.

“It will have the simplest user interface you could imagine,” Jobs said, prompting speculation that an Apple-branded television would use Siri, Apple’s voice control software featured on the iPhone 4S, as its primary input method.

Stay tuned for additional details as they become available.

Rare photo of Steve Jobs surfaces, expresses his opinion regarding IBM at the time

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Date: Friday, December 30th, 2011, 11:56
Category: photos

We miss you, Steve.

Per Andy Hertzfield, a new image from 1983 has been released of Steve Jobs, clad in blue jeans and a leather jacket, expressing his affection for then rival IBM while walking the streets of New York City in the lead up to the launch of the first Mac.

Andy Hertzfield, one of the original members of the Macintosh team that helped pioneer the personal computer revolution alongside Jobs and Steve Wozniak, published the photo to his Google+ page on Thursday in memoriam of the late Apple co-founder and his rebellious spirit.

The 28-year-old Jobs had flown to New York City with Hertzfield for a quick meeting with Newsweek in December of 1983, as the publication was putting together a cover story for the launch of the Macintosh the following month.

“The photo was taken spontaneously as we walked around Manhattan by Jean Pigozzi, a wild French jet setter who was hanging out with us at the time,” Hertzfield said. “Somehow I ended up with a copy of it.”

Although his editor begged him to include the photo in his 2004 book Revolution in The Valley, Hertzfield admitted that he was “too timid” to ask Jobs for permission, especially given that IBM was still supplying processors to Apple for its Mac product line at the time.

Apple awarded key multitouch technology patent, able to cite wider legal defense regarding oscillating signal technologies

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Date: Wednesday, December 28th, 2011, 05:06
Category: News, Patents

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Patent: It’s good to have ‘em.

According to Patently Apple, Apple won a core multitouch patent regarding oscillating signals that was alluded to when Steve Jobs first announced the original iPhone in 2007, and adds to the company’s already formidable legal arsenal.

The United States Patent and Trademark Office published on Tuesday that the Cupertino, Calif. company now owns a crucial patent that describes how touch events are recognized by a touchscreen device, and was one of the “200+ Patents for new inventions” Jobs lauded when the iPhone first debuted.

The newly granted patent focuses on the oscillator signal and circuit of a touchscreen-equipped device, an integral invention directly related to how users interact with their multitouch products.

Apple states in the filing:
“In general, multi-touch panels may be able to detect multiple touches (touch events or contact points) that occur at or about the same time, and identify and track their locations.”

Previous to the iPhone’s introduction in 2007, most touch-capable devices relied on single-touch input like resistive touchscreens. The legacy technology “senses” a touch when two electrically resistive sheets separated by a small gap are connected by the push of a finger or stylus, which in turn creates a voltage division that is detected by a device controller that records the change along the x and y axes.

Resistive displays are limited in that they can only recognize single inputs no matter how many objects are touching the screen.

One way to record multiple touches at a time is to generate an oscillating signal circuit that can power and clock inputs over a substrate as in a capacitive touchscreen display, however it is difficult to create a precise circuit-based oscillator.

Apple’s patent provides a solution to capacitive touchscreen problem by using calibration logic circuitry which compares the signal oscillation against a reference signal and tunes the clock frequency accordingly. The invention provides for an accurate capacitive display that can not only sense multiple touches, but also detect hover or near touches which are also recognized as “touch events.”

The patent wording states that the invention could apply to computing devices such as desktops, laptops, tablets or handhelds, including digital music and video players and mobile telephones. Also mentioned are public computing systems like kiosks and ATMs.

The news follows a Dec. 19 U.S. International Trade Commission decision which resulted in an import ban on HTC Android handsets that infringe on Apple’s Data Detectors patent. The injunction will take take effect on April 19, 2012, however HTC CEO Peter Chou said the Taiwanese company is already testing workarounds to bypass the ITC ruling.

Stay tuned for additional details as they become available.

Rumor: Apple looking to release 7-inch iPad in 2012

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Date: Friday, December 16th, 2011, 05:38
Category: iPad, Rumor

If there’s a rumor, there must be a nugget of truth in there somewhere.

Per DigiTimes, Asian supply chain sources are now claiming Apple will release a 7.85-inch iPad by the fourth quarter of 2012 to face off against competition from smaller tablets such as Amazon’s Kindle Fire.

The web site claimed on Friday that Apple is “likely” to launch a smaller iPad several months after the next-generation iPad, which is expected to arrive at the end of the first quarter.

“In order to cope with increasing market competition including the 7-inch Kindle Fire from Amazon and the launch of large-size smartphones from handset vendors, Apple has been persuaded into the development of 7.85-inch iPads,” the report noted sources as saying.

Apple will allegedly purchase the 7.85-inch panels from LG Display and AU Optronics, with makers within the company’s supply chain expected to begin production of the smaller iPad at the end of the second quarter of 2012.

The report should, however, be taken with some degree of skepticism, as the Taiwanese industry publication has a mixed track record with Apple predictions.

Rumors of a 7-inch iPad were supposedly laid to rest when late Apple co-founder Steve Jobs proclaimed such a screen to be “too small to express the software.” However, reports of the device were resurrected this fall after the announcement of Amazon’s Kindle Fire, which some have touted as the first credible challenger to the iPad.

Ticonderoga securities analyst Brian White claimed in October that he had heard rumblings of a so-called “iPad mini” arriving next year, though he believed the device would be cheaper and not necessarily smaller. Also in October, DigiTimes reported that suppliers were gearing up to ship 7.85-inch screens to Apple.

For its part, Amazon may not even stick with the 7-inch size for its Kindle Fire. Recent reports have suggested that the company is looking to expand to an 8.9-inch model. The Fire does appear to be on its way to success, as Amazon revealed on Thursday that millions of the device had been sold, though it declined to provide specific figures.

Stay tuned for additional details as they become available.

Rumor: Upcoming Apple television sets to arrive in three sizes, including 32″ and 55″

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Date: Tuesday, December 6th, 2011, 05:06
Category: Hardware, Rumor

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It’s the rumors that help make life interesting.

Per Australian web blog SmartHouse, Apple’s full-fledged television set will arrive at the end of 2012 in three screen sizes, maxing out at 55 inches, a new rumor claims.

Citing sources in Japan, the web site reported this week that the new Apple television will also come in an entry-level size of 32 inches. It did not indicate exactly what screen size the third model would feature, falling somewhere between the low end with 32 inches and maximum size of 55 inches.

The report said it’s a “major Japanese company” that’s involved in manufacturing Apple’s rumored television set. Echoing previous claims, the report said that the Apple television will feature Siri integration, allowing users to control the TV set with their voice.

Powering the rumored television will be a new processor expected to debut in Apple’s third-generation iPad, which the publication said will arrive “midway through 2012.” Presumably that processor will be an “A6″ custom-built ARM-based CPU.

Apple’s anticipated high-end 55-inch model is expected to compete with “smart TVs” from established television makers like Samsung and LG. Those companies’ next-generation TV sets are expected to have new features like faster processors, a “combination of OLED display,” and “Super HD” from LG, the report said.

Rumors of an Apple television set have picked up steam since the release of the authorized biography of Steve Jobs. In that book, Jobs hinted to biographer Walter Isaacson that Apple was at work on a completely new device that would feature “the simplest user interface you could imagine.”

Reports have suggested that Apple’s anticipated television set could arrive as early as mid 2012, while others have seen Apple announcing it in late 2012 for an early 2013 sale date.

Stay tuned for additional details as they become available.

Rumor: Apple television expected in mid-2012, initial production slated for February

Posted by:
Date: Wednesday, November 23rd, 2011, 13:00
Category: Rumor

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Apple didn’t do the “Inc.” and “lifestyle company” change for nothing.

Per AppleInsider, commercial production of Apple’s anticipated television set is expected to begin in February at a Sharp plant in Japan, while competing HDTV makers are reportedly desperate to find out just what Apple plans to sell.

Jefferies analyst Peter Misek said in a note to investors this week that Apple is expected to partner with Sharp for TFT-LCD panels for its so-called “iTV.” Production is expected to begin in February at the company’s Gen 10 Sakai facility in Osaka, Japan, placing the television set in position for a mid-2012 launch.

Apple’s expected entrance into the television market is said to have sent other TV makers “scrambling” to identify what the features of the product may be.

“They hope to avoid the fate of other industries and manufacturers who were caught flat footed by Apple,” Misek wrote. “Having said that, it appears that mainstream TV manufacturers are likely to be at least 6 to 12 months behind in a best-case scenario.”

TV makers are said to be looking at Android as a potential option to counter Apple’s anticipated television set. In that scenario, the television market would act much like the current smartphone landscape, with manufacturers making the hardware and Google providing the operating system.

TV makers are said to be looking to Android because they lack the software and cloud capabilities Apple already offers. Earlier reports have also suggested that Apple will implement its proprietary voice recognition service, Siri, to allow controller-free navigation and further differentiate itself from current products on the market.

Rumors of an Apple television set picked up considerable steam with the release of the authorized biography of Steve Jobs. To biographer Walter Isaacson, Jobs hinted at a completely new product that would feature “the simplest user interface you could imagine.”

In an interview published last week, Isaacson revealed that before he died, Jobs had three products he wanted to reinvent, with the television being first among them, followed by textbooks and photography. Jobs reportedly felt there was “no reason” for televisions to be as difficult to use as they currently are.

Misek’s timeframe for a mid-2012 Apple television launch is slightly more aggressive than some other rumors have suggested. For example, last month The New York Times forecast Apple to announce the product by late 2012, with it going on sale to consumers by 2013.

Stay tuned for additional details as they become available.

Apple promotes Arthur D. Levinson to chairman of the board

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Date: Wednesday, November 16th, 2011, 08:08
Category: News

It’s time to step up to the plate.

According to the company’s press release, Apple has named Arthur D. Levinson, Ph. D. as its new non-executive Chairman of the Board.

Levinson replaces Steve Jobs in the chairman role, who was briefly named Apple’s chairman following his resignation as its chief executive.

Levinson has served as a co-lead director on Apple’s board since 2005, and has served on three board committees— audit and finance, nominating and corporate governance, and compensation. Apple noted he will continue to serve on the audit committee.

Levinson also serves as the chairman of Genentech, Inc., a biotech firm he lead as chief executive from 1995 through 2009, and is a member of the board of directors at pharmaceutical firm Roche.

Apple’s new chief executive Tim Cook said in a statement that “Art has made enormous contributions to Apple since he joined the board in 2000. He has been our longest serving co-lead director, and his insight and leadership are incredibly valuable to Apple, our employees and our shareholders.”

Levinson stated, “I am honored to be named chairman of Apple’s board and welcome Bob to our team. Apple is always focused on out-innovating itself through the delivery of truly innovative products that simplify and improve our lives, and that is something I am very proud to be a part of.”

Stay tuned for additional details as they become available.