Rumor: Mac App Store may launch on Monday, December 13th

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Date: Monday, December 6th, 2010, 05:02
Category: Rumor, Software

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You’re hankering for the Mac App Store.

And it may be here in exactly a week.

Per a rumor on AppleTell, Apple has apparently told developers to have their applications ready for a launch as soon as today. A source told the site that Apple Chief Executive Steve Jobs wanted to launch even sooner than today.

“That obviously didn’t happen, but Apple appears to be way ahead of schedule on the Mac App Store nonetheless, and looks to take advantage of the Christmas rush,” author Kirk Hiner wrote.

Last week, Apple issued its second beta of Mac OS X 10.6.6 with support for the forthcoming Mac App Store. Developers with the early build were reportedly told that the latest update to Snow Leopard “contains developer support for fetching and renewing App Store receipts.”

The Mac App Store was announced in October, and Jobs said it would launch within 90 days. To meet that launch window, Apple has until late January.

Apple is rumored to hold a media event in the coming days to announce the ability to subscribe to publications on the iPad through an iTunes account. It’s possible that Apple could also launch the Mac App Store at the apparent event.

Stay tuned for additional details as they become available.

Apple patents describe possible convertible tablet, next-gen MagSafe power/optical connector

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Date: Wednesday, December 1st, 2010, 05:46
Category: iPad, MacBook, Patents

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A pair of patents that went public on Tuesday reveal that Apple could be working on a device that converts from standard laptop form to tablet form as well as a magnetic connector that provides both power and an optical data connection.

Per freepatentsonline, a November 30 patent entitled “Application Programming Interfaces for Scrolling Operations” has surfaced, the patent depicting an Apple notebook that slides into tablet form as an example of a device that would take advantage of the patent’s scrolling operations.

The drawings first show a laptop with a traditional keyboard, body, display frame and display. Then, according to the patent, “the laptop device can be converted into a tablet device” by sliding the display across the keyboard.

Since the patent relates to scrolling operations, it would presumably not cover the convertible laptop to tablet form factor. Apple does, however, disclaim in the application that the patent contains “specific exemplary embodiments.”

“It will be evident that various modifications may be made thereto without departing from the broader spirit and scope of the disclosure as set forth in the following claims. The specification and drawings are, accordingly, to be regarded in an illustrative sense rather than a restrictive sense,” reads the patent.

In its recent revision. to the MacBook Air line, Apple took features from the iPad, such as “solid state storage, instant-on, amazing battery standby time, miniaturization and lightweight construction.”

Apple CEO Steve Jobs said during the ultra-thin laptop’s unveiling that he and his company had asked themselves, “What would happen if a MacBook and an iPad hooked up?” With both a touchscreen and a keyboard, laptop and tablet configurations, these figures from the scrolling operations patent reveal the possibility of an even closer integration between the two products.

In another patent awarded Tuesday, Apple seeks to reduce the number of cables connected to a laptop device to a single connector that would provide both a power and data connection.

One drawing of the invention depicts what appears to be a MagSafe-like connector attached to a “power and data adapter” with optical, USB, Ethernet, and DVI ports. The adapter would function as both a power brick and a port hub.

Another drawing features a MagSafe connector that splits off into a fiber optic cable with a data adapter and a DC power cable with a power transformer.

The patent could be a first look at Apple’s planned implementation of Intel’s Light Peak optical cable technology. Intel is reportedly readying Light Peak for an early 2011 release, and Apple is expected to quickly incorporate the technology into its Mac line of computers.

Intel claims Light Peak has a bandwidth of 10Gbps and will scale up to 100Gbps over the next decade. “Optical technology also allows for smaller connectors and longer, thinner, and more flexible cables than currently possible,” states Intel on its website.

Stay tuned for additional details as they become available and if you have any thoughts on the patents, please let us know.

Adobe looking to settle battery life argument, currently testing MacBook Air-specific version of Flash

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Date: Wednesday, November 17th, 2010, 20:27
Category: MacBook Air, News, Software

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Following a brief period of controversy regarding Flash and its relationship with specific hardware, Adobe’s chief executive revealed this week that his company is currently testing an optimized version of Flash built specifically for Apple’s newly released MacBook Air.

Per Engadget, Adobe CEO Shantanu Narayen said that Adobe is looking to improve battery life on the MacBook Air with a new custom build of Adobe Flash, currently in beta testing in the company’s labs. According to Engadget, he noted that battery life performance depends on hardware acceleration.

“When we have access to hardware acceleration, we’ve proven that Flash has equal or better performance on every platform,” he said.

His comments come after testing of the new MacBook Air found that ditching Flash improved battery life by two hours. The new notebook gets six hours of uptime loading pages in the Safari browser, but that dips to four hours once Adobe Flash is installed.

Apple caused a stir in October, when it released its newly redesigned MacBook Air models, but shipped them without the Flash plugin preinstalled. Apple portrayed the change as an advantage to consumers, as leaving the user to install Flash ensures they have the latest version.

Apple and Adobe have been at odds in 2010, in a feud that gained considerable steam after Apple Chief Executive Steve Jobs published an open letter criticizing Flash as old technology that is unfit for the modern era of mobile computers. Apple does not allow Flash onto its iOS-powered devices, including the iPhone and iPad.

Jobs also revealed that Flash is the number one reason for crashes on the Mac platform. For its part, Adobe fired back and said that any crashes of Flash in Mac OS X are not related to its software, but are instead the fault of Apple’s operating system.

Stay tuned for additional details as they become available.

Entire Beatles catalog now available via iTunes Store

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Date: Tuesday, November 16th, 2010, 08:41
Category: iPod, iTunes Music Store, News

On Tuesday, Apple announced that the entire Beatles catalog is now available via the iTunes Store. Per Macworld, the group’s complete box set is now available for US$149 with many individual tracks selling for $1.29 apiece. Single albums cost $13 each, with double albums such as the Past Masters compilation going for $20.

Each of the 13 remastered albums also sport iTunes LP features, including a mini-documentary on the making of the album. The complete box set also features an exclusive: the “Live at the Washington Coliseum, 1964” film of the Beatles’s first U.S. concert. However, if you’re not ready to pony up the full cost of the complete discography, don’t worry: everybody will be able to stream the video from iTunes for free for the rest of 2010.

The appearance of the Beatles on iTunes is the culmination of years of rumors, half-starts, and legal disputes between Apple and the Beatles’s Apple Corps. In a day and age where most new music is released online, the Beatles have long been the most prominent holdout from digital downloads. The closest the lads from Liverpool got was last year, when a limited edition of the band’s remastered discography was released on a USB flash drive with high quality digital tracks.

Despite Jobs’s well known love of the Beatles, Apple and Apple Corps have had a tortuous legal history spanning more than three decades. The companies first met in 1978, shortly after Apple’s inception, when Apple Corps sued the nascent computer company for trademark infringement; the two settled a few years later, with Apple agreeing to stay out of the music business. That lasted until 1989, when Apple started selling a Mac that could synthesize music; Apple Corps sued , saying that the move violated the earlier deal.

The two companies settled for a second time in 1991. That lasted until 2003, when Apple launched the iTunes Store, over which Apple Corps launched a new suit, once again pointing to Apple’s entry into the music business as a clear violation of the two companies’ settlement. That court case dragged on for several years until 2007, when the two companies struck a new deal to settle the breach. By the terms of the new deal, Apple would own all rights related to Apple trademarks and would in turn license those rights back to Apple Corps.

Light Peak could arrive for the Mac in early 2011

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Date: Thursday, November 4th, 2010, 05:10
Category: Hardware, News

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Intel’s Light Peak optical cabling technology is on track to make its first appearance in products in early 2011, with Apple expected to follow soon after, according to a new report.

Per CNET, Apple has expressed a very strong interest in Light Peak after Intel approached them with it several years ago. According to sources, Apple Chief Steve Jobs and Intel CEO Paul Otellini allegedly fleshed out the Light Peak standard after Apple intimated that it was looking into optical signaling as a single port solution.

Light Peak, as we’ve outlined before, is a high-speed optical cable technology with bandwidth of 10Gbps, with the possibility of scaling up to 100Gbps in the future. A full-length Blu-Ray movie could transfer over Light Peak in less than 30 seconds, Intel states on its website. The company “expects to see Light Peak in PCs and peripherals in 2011.”

Per the report, sources claim that Light Peak will make its debut in the first half of 2011, and “likely earlier in the year than later.” Apple, which is described as an “innovating force in the industry,” is expected to incorporate Light Peak quickly after its release.

Early versions of the technology have already been tested on Macs. In 2009, “an Intel demonstration at its developer conference used a machine running Apple’s Mac OS X,” wrote author Brooke Crothers.

Optical cabling would provide Apple an alternative to USB 3.0. Though the Cupertino, Calif., company was rumored to be adding USB 3.0 to its Mac Pro and iMac desktops this summer, the updates failed to materialize. Apple has had the USB 3.0 specification for almost a year and a half. Intel has also resisted adopting USB 3.0, holding off on supporting the standard in its chipsets, despite one Intel spokesperson assuring that Intel remains “absolutely committed to USB 3.0 and beyond that.”

A continued Apple/Intel partnership for Light Peak would make mainstream adoption of the technology highly likely. Intel has the reach needed to drive costs down, and Apple is willing to take risks with new standards. Intel may also be looking to work with Apple to develop a mobile version of Light Peak, which would help it break into the mobile space, where Intel’s Atom processors have struggled for years.

Stay tuned for additional details as they become available.

Jobs states Apple won’t support USB 3.0 in the near term via e-mail reply

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Date: Wednesday, November 3rd, 2010, 04:48
Category: Hardware, News

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It’s hard to say exactly what Steve Jobs will do next, so this may have to be taken with a grain of salt.

Per Tech2.0, a recent Steve Jobs e-mail sent as a reply to Mac user Tom Kruk stated that Apple has no plans to add USB 3.0 connectivity to Macs any day soon.

In the e-mail, Jobs allegedly wrote: “We don’t see USB 3 taking off at this time. No support from Intel, for example.”

Mac users will be missing out, for now at least. Following tests, the speed benefits of USB 3.0 are clear, particularly for high-definition video, music, and digital imaging applications. USB 3.0 offers a theoretical 10X jump over current USB 2.0 hardware, which maxes out at 480Mbps. USB 3.0, in contrast, can handle up to 5Gbps.

Intel is expected to roll out USB 3.0 sometime in 2011.

Stay tuned for additional details as they become available.

Apple delays white iPhone 4 model until spring 2011

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Date: Wednesday, October 27th, 2010, 03:18
Category: iPhone, News

If you’ve been dreaming of a white iPhone 4, well…it’s good to have dreams, because you’ll have to keep doing so.

Per Digital Daily, Apple on Tuesday announced it was again forced to delay the launch of its white iPhone 4, this time past the holiday buying season until spring 2011.

The article stated that the white iPhone 4 won’t arrive until next year. The news comes after some speculated the device’s inclusion in an update to the Apple Store application on the App Store could imply an imminent launch.



“We’re sorry to disappoint customers waiting for the white iPhone yet again, but we’ve decided to delay its release until this Spring,” an Apple spokesperson reportedly said.

Apple has publicly delayed the white iPhone 4 numerous times. In late July, the company issued its last update on the hardware, stating that it would go on sale in late 2010.

In July, Apple said that manufacturing of the white hardware proved “more challenging to manufacture” than the company had originally anticipated. That reveal came just a week after Chief Executive Steve Jobs publicly said the white iPhone 4 was on track to launch by the end of July.

Some reports have claimed that Apple and its manufacturing partners have had difficulty creating glass with the right shade of white for the handset. Apple, however, has not offered specifics on the issues, though the white model has not been available for sale anywhere since the iPhone 4 launched on June 24th.

If you have any feelings about this, please let us know what’s on your mind.

Apple previews Mac OS X 10.7 “Lion” at media event

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Date: Thursday, October 21st, 2010, 01:53
Category: News, Software

In the midst of Apple’s product announcements yesterday, the company previewed its next-generation operating system, Mac OS X 10.7, dubbed “Lion”.

Per AppleInsider, the update will bring iOS features to the Mac platform, including multi-touch gestures, the App Store and Home screens, and will arrive in the summer of 2011.


Features of Mac OS X 10.7 “Lion” highlighted by Jobs Wednesday include:
- Multi-touch gestures

- App Store

- App Home screens

- Full screen apps

- Auto save

- Apps resume when launched

The preview highlighted just a few of Lion’s features, including the Mac App Store, a new way to discover, install and automatically update desktop apps; Launchpad, a new home for all of your Mac apps; system-wide support for full screen apps; and Mission Control, which unifies Exposé, Dashboard, Spaces and full screen apps into an innovative new view of everything running on your Mac, and allows you to instantly navigate anywhere.

“Lion brings many of the best ideas from iPad back to the Mac, plus some fresh new ones like Mission Control that Mac users will really like,” Jobs said in a press release. “Lion has a ton of new features, and we hope the few we had time to preview today will give users a good idea of where we are headed.”

Multi-Touch:
Jobs said that touchscreens don’t work when in front of a user, which is why devices like the iPhone and iPad are successful. Given that, Jobs said Macs will stick with products like the trackpad and Magic Mouse for input.

“This is how we’re going to use multi-touch on our Mac products,” he said.

Mac App Store:
Lion will bring the Mac App Store, which, like on iOS, will include one-click downloads, free and paid downloads, and revenue sharing with developers. The Mac App Store will also include automatic updates, and software will be licensed for use on all personal Macs.

Apple said the Mac App Store brings the App Store experience to OS X, making discovering, installing and updating Mac apps easier than ever. Like on iPad, you purchase apps using your iTunes account and they download and install in just one step. App updates are delivered directly through the Mac App Store, so it’s easy to keep all of your apps up to date. The Mac App Store will be available for Snow Leopard within 90 days and will be included in Lion when it ships next summer.

A demo showing off the Mac App Store showed off the ability to purchase and install Pages with just one click. Applications can also be added to the Launch Pad, which can be selected from the Mac OS X Dock and brings an iPad-style grid of icons and pages onto the screen as an overlay.

Mission Control:
Jobs also announced a new feature, Mission Control, which allows users to view anything running on a Mac and instantly navigate to anywhere. He said this will combine existing features, like Expose, with new ones like full screen.

Apple said that Mission Control presents you with a unified view of every app and window running on your Mac, so you can instantly navigate anywhere. Mission Control also incorporates the next generation of Exposé, presenting all the windows running on your Mac grouped by application, alongside thumbnails of full screen apps, Dashboard and other Spaces.

Mission Control clusters alike apps, making them easy to select when in Mission Control.

LaunchPad:
Similar to the Home screen on iPad, you can see all the apps on your Mac elegantly displayed just by clicking the Launchpad icon in the dock. Apps can be organized in any order or grouped into folders, and you can swipe through multiple pages of apps to find the one you want.

Lion includes system-wide support for full screen applications. With Lion, you can enter full screen mode with just one click, switch from one full screen app to another with just a swipe of the trackpad, and swipe back to the desktop to access your multi-window applications.

Stay tuned for additional details as they become available.

Media Event: Apple releases updated MacBook Air, MacBook Pro, Aperture 3.1, iLife ’11, Pro Kit refinements and FaceTime for Mac OS X

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Date: Wednesday, October 20th, 2010, 19:05
Category: Hardware, MacBook Air, MacBook Pro, News, Software

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Proving good on a good numbers of the rumors surrounding the event, Apple offered a slew of goodies at its October 20th announcements including an updated MacBook Pro, a new MacBook Air and a slew of software goodies.

Without further ado, let’s get down to it.

Per AppleInsider, Apple surprised its audience by releasing a faster build-to-order MacBook Pro. For an additional US$200, customers can upgrade the high-end 15-inch MacBook Pro to a 2.8GHz Intel Core i7 processor from a 2.66GHz Intel Core i7 chip. The same upgrade is also available for the sole 2.53GHz 17-inch model for a US$400 premium. An upgrade on that model to a 2.66GHz Core i7 remains, priced at US$200.

In addition, Apple on Wednesday released a number of software updates related to the release of the new MacBook Air models, as well as the iLife ’11 suite. Those who pick up the newly released MacBook Air have Software Update 1.0, a 368KB download available via Mac OS X’s Software Update function, already available for them.

The update resolves an issue where the system becomes unresponsive while playing a movie trailer in iMovie. It also fixes a problem where the system becomes unresponsive after waking from sleep when an external display is connected. It is recommended for all late-2010 MacBook Air models.

During the event, Apple also released Aperture 3.1, a 357.55MB download that improves overall stability and performance, and also addresses compatibility with the newly release iLife ’11 suite.

Fixes and changes include the following:
- Performance when opening large libraries.

- Performance when exporting heavily-adjusted images.

- Importing iPhoto Libraries.

- Relinking to referenced images after importing an iPhoto Library.

- Importing photos and videos from iPhone or iPad.

- Upgrading libraries with images containing Spot & Patch adjustments.

- Duplicate detection of audio and video files.

- Face detection on RAW+JPEG pairs.

- Rendering of thumbnails used in Faces view.

- Rendering of images scaled to below 100% in Viewer.

- Image quality on straightened images.

- Applying Red Eye correction.

- Rendering thumbnails when reprocessing masters.

- Searching libraries containing a large number of keywords.

- Applying photos to GPS track paths.

- Export of GPS data when using Export Metadata command.

- Handling of color profiles in Print dialog when using Loupe.

- Applying and removing slideshow Photo Effects.

- Slideshows containing video clips.

- Tethered capture.

- Library database reliability.

- Library repair.

- Updating vaults.

During the media event, Apple also issued ProKit 6.0 for Snow Leopard. The 13.5MB downloadadds the following fixes and changes to Apple’s professional applications:
- Improves reliability for browsing iPhoto libraries in Aperture.

- Addresses cosmetic issue with appearance of disclosure triangles in Aperture.

- Fixes a problem in Logic Pro and MainStage where numeric parameters display incorrect information.

The update is recommended for all users of Final Cut Studio, Final Cut Pro, Motion, Soundtrack Pro, DVD Studio Pro, Aperture, Final Cut Express, Soundtrack, Logic Studio, Logic Pro, MainStage, WaveBurner and Logic Express.

The highlight of the event came when Apple CEO Steve Jobs announced the new MacBook Air, which Jobs came after the company asked itself “What would happen if a MacBook and an iPad hooked up?” The company then announced the release two new MacBook Airs with 11.6″ and 13.3″ screens, instant-on capabilities, starting at just $999 which are now available.

The new MacBook Air has no optical drive and no hard drive, which allows instant-on capabilities. The MacBook Air has memory up to two times faster that is more reliable and 90% smaller and lighter, Jobs said.

Both models feature a forward-facing FaceTime camera, an Intel Core 2 Duo processor, and Nvidia GeForce 320M graphics.

The new 13″ model boasts a 7 hour of battery life with 30 days of standby time and features a full-size keyboard and a full-size glass trackpad as well. The 13.3″ display is 1440-by-900 pixels, and the model weighs just 2.9 pounds.

The larger model starts at US$1,299 for 128GB of storage with a 1.86GHZ processor. Doubling the storage to 256GB is US$1,599.

The 11″ model has a display resolution of 1366×768 pixels. It’s just as thin, but is even lighter, at just 2.3 pounds.

The low-end model has a 1.4GHz Core 2 Duo and 64GB of storage for US$999. a higher-end model with a 128GB drive retails for US$1,199.

Memory, rather than being enclosed in a solid state drive, is situated directly on the motherboard, allowing Apple to save space within the notebook. Jobs showed the inside of the MacBook Air, demonstrating that most of the space inside is used for the batteries.

The new MacBook Air measures an incredibly thin 0.11″ at its thinnest point and 0.68″ at its thickest, and weighs just 2.3 pounds for the 11″ model and 2.9 pounds for the 13″. Like the iPad, MacBook Air was designed from the ground up to use flash storage exclusively.

Along with the full-sized keyboard, as well as the standard Multi-Touch trackpad found on Apple’s MacBook Pro, the unit also include built-in FaceTime camera for communication with iOS-based devices as well as other Macs.

Full specs include the following:
Size and weight
Height: 0.11-0.68 inch (0.3-1.7 cm)
Width: 11.8″ (29.95 cm)
Depth: 7.56″ (19.2 cm)
Weight: 2.3 pounds (1.06 kg)

Processor and memory:
- 1.4GHz Intel Core 2 Duo processor with 3MB on-chip shared L2 cache; or optional 1.6GHz Intel Core 2 Duo processor with 3MB shared L2 cache.

- 800MHz frontside bus.

- 2GB of 1066MHz DDR3 SDRAM onboard (4GB maximum).

Storage:
- 64GB

- 128GB

Display:
11.6″ (diagonal) high-resolution LED-backlit glossy widescreen display with support for millions of colors

Supported resolutions:
1366 by 768 (native), 1344 by 756, 1280 by 720, 1024 by 576 pixels at 16:9 aspect ratio; 1152 by 720, 1024 by 640, and 800 by 500 pixels at 16:10 aspect ratio; 1024 by 768, 800 by 600, and 640 by 480 pixels at 4:3 aspect ratio; 720 by 480 pixels at 3:2 aspect ratio

Graphics and video support:
- Mini DisplayPort

- Pure digital video output

- DVI output using Mini DisplayPort to DVI Adapter (sold separately)

- VGA output using Mini DisplayPort to VGA Adapter (sold separately)

- Dual-link DVI output using Mini DisplayPort to Dual-Link DVI Adapter (sold separately)

- HDMI output using a third-party Mini DisplayPort to HDMI adapter (sold separately)

- NVIDIA GeForce 320M graphics processor with 256MB of DDR3 SDRAM shared with main
memory

- Dual display and video mirroring: Simultaneously supports full native resolution on the built-in display and up to 2560 by 1600 pixels on an external display, both at millions of colors

- FaceTime camera

Keyboard and trackpad:
- Full-size keyboard with 78 (U.S.) or 79 (ISO) keys, including 12 function keys and 4 arrow keys (inverted “T” arrangement)

- Multi-Touch trackpad for precise cursor control; supports inertial scrolling, pinch, rotate, swipe, three-finger swipe, four-finger swipe, tap, double-tap, and drag capabilities

Peripheral connections:
- USB 2.0

- Mini DisplayPort

- MagSafe

- USB 2.0

- Headphone

- Microphone

Audio:
- Stereo speakers

- Omnidirectional microphone

- Headphone minijack

- Support for Apple Earphones with Remote and Mic

Communications:
- AirPort Extreme Wi-Fi wireless networking4 (based on IEEE 802.11n specification); IEEE 802.11a/b/g compatible

- Bluetooth 2.1 + EDR (Enhanced Data Rate) wireless technology

- Apple USB Ethernet Adapter (sold separately)

Battery and power:
- Built-in 35-watt-hour lithium-polymer battery

- 45W MagSafe power adapter with cable management system

- MagSafe power port

Environmental:
Per Apple, the MacBook Air achieves EPEAT Gold status and meets Energy Star 5.0 requirements. Each unibody enclosure is made of highly recyclable aluminum and comes standard with energy efficient LED-backlit displays that are mercury-free and made with arsenic-free glass. Mac notebooks contain no brominated flame retardants, are PVC-free and are constructed of recyclable materials.

Pricing & Availability:

The 11-inch and 13-inch MacBook Air are immediately available through the Apple Store at apple.com, Apple’s retail stores and Apple Authorized Resellers.

The 1.4 GHz 11-inch MacBook Air with 2GB of memory and 64GB of flash storage starts at a suggested retail price of $999 (US) with a 128GB model for US$1,199 (US).

The 1.86 GHz 13-inch MacBook Air with 2GB of memory and 128GB of flash storage starts at a suggested retail price of $1,299 (US) with a 256GB model for US$1,599 (US).

Configure-to-order options and accessories include faster processors, 4GB of memory, MacBook Air SuperDrive and a USB Ethernet Adapter.

Jobs crushes 7″ iPad rumor at Q4 financial announcement

Posted by:
Date: Tuesday, October 19th, 2010, 06:35
Category: iPad, News

It’s the in-between things during Apple’s financial announcements that make things interesting.

During yesterday’s Q4 earnings conference, Apple CEO Steve Jobs on Monday took a moment to extinguish rumors that the company is working on a smaller iPad based around a 7″ screen according to AppleInsider.

“The reason we [won't] make a 7-inch tablet isn’t because we don’t want to hit that price point, it’s because we think the screen is too small to express the software,” Jobs said on Monday’s quarterly earnings conference call. “As a software driven company we think about the software strategies first.”

“We know developers aren’t going to deal well with these different sizes and they have to change their software every time the screen size changes,” he added. “When we make decisions on 7″ tablets it’s not about cost, it’s about the value of the product when you factor in the software.”

You see what I’m getting at?,” Jobs continued. “So we’re all about making the best products at aggressive prices and that’s what we do, and that’s what we will do with the iPad and iPod.”

Asked by an analyst how he would respond and whether Apple would lose share if the market suddenly moves to a lower price point with fewer features, Jobs said “You’re looking at it wrong, […] looking at it as a hardware manufacturer who doesn’t know much about software who assumes the software will take care of itself.”

“Hm, how can we make this cheaper? Well let’s put a smaller screen, slower processor, less memory, and you just assume the software will somehow come alive on this product but it won’t,” Jobs quipped. “Developers have taken advantage of faster processors and bigger screens to make better apps for customers.”

“It’s a hard one,” the Apple co-found said of such a strategy, “because it throws you in the chicken-and-egg question to change assumptions on developers.” Most developers won’t follow that lead, he suggest. Instead, they’re more likely to say, “Sorry, I’m not going to write a watered down version of my app just because you can sell this version of your phone for US$50 less.”

Rumors of a 7-inch iPad have come from numerous sources, several alleging that Apple is working on a smaller version of the iPad.

Those reports suggested that the current iPad is too heavy for users, and that a smaller form factor and lighter weight would be more ideal for reading.

Jobs’ comments on Monday come as a number of competitors are embracing the 7″ form factor with their own touchscreen tablets. Samsung’s Galaxy Tab is set to launch this year with all four major U.S. wireless carriers, while BlackBerry plans to release its own PlayBook in early 2011.

Earlier this month, it was suggested that Apple developed a 7″ iPad alongside the current model, but eventually opted just to release the current 9.7″ model. Jobs’ comments Monday would support that rumor, as the CEO noted that his company has done extensive research on touchscreen interfaces and what works best for users.

“We really understand this stuff,” Jobs said.

As always, we’d love to hear what you have to say about this.