Target and Best Buy cut iPhone 4, 4S prices ahead of next-gen iPhone announcement

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Date: Monday, August 13th, 2012, 06:30
Category: iPhone, retail, Software

Following up on last week’s article about Apple’s lowering its iPhone 4 and 4S prices prior to the release of the next-gen iPhone, All Things D has pointed out that Target is now selling the 16GB versions of the AT&T and Verizon iPhone 4S for US$179 with contract, while Best Buy has dropped the price of the 8GB iPhone 4 for both carriers from US$99 to US$49.99.

The reductions come just days after it was reported that Apple retail stores were willing to match iPhone discounts offered by other authorized iPhone resellers.

Sprint was the first iPhone affiliate to provide incentives for consumers to consider purchasing an existing iPhone amid rumors of new models when it cut the price of its 16GB iPhone 4S models to US$149 while waiving activation fees for the handset.

The sales are designed to buoy sales of existing iPhones in the weeks leading up to Apple’s September 12th media event, which is all but certain to deliver the first official details on the sixth-generation iPhone (or so-called iPhone 5) ahead of its launch later that month.

Stay tuned for additional details as they become available.

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