The Apple Core: 10 reasons why pre-announcing the iPhone was brilliant

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Date: Tuesday, January 23rd, 2007, 10:21
Category: The Apple Core

Yesterday I posted a story by Mike Elgan at Computerworld who listed six reasons why it was a mistake to make the iPhone keynote at Macworld. Although pre-announcing a new product is a radical departure for Apple, there is some logic to it in this case. Here are 10 reasons why announcing the iPhone six months early was a stroke of genius by Steve Jobs…
Read the rest of the story on my ZDNet Blog: The Apple Core.


Yesterday I posted a story by Mike Elgan at Computerworld who listed six reasons why it was a mistake to make the iPhone keynote at Macworld. Although pre-announcing a new product is a radical departure for Apple, there is some logic to it in this case. Here are 10 reasons why announcing the iPhone six months early was a stroke of genius by Steve Jobs…
Read the rest of the story on my ZDNet Blog: The Apple Core.

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