The Apple Core: Apple Centres in Amsterdam forced to change name

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Date: Friday, May 26th, 2006, 10:35
Category: The Apple Core

mac_house_amsterdam.jpgSince last year the Netherlands has been infested with Apple Centres. About 18 Apple retail shops have opened with a layout similar to the Apple Stores all over the U.S. They are located mostly in the big cities, with Amsterdam and Rotterdam having three or four stores. Utrecht even has two within spitting distance of each other. Apple Netherlands has always supported the shops.
Last week all 18 Centres were notified that they have to change their names to ‘Apple Premium Reseller’ for legal reasons. Doesn’t exactly roll off the tongue, does it?
(Picture courtesy: IFOAppleStore.com)
Read the rest of the story on my ZDNet Blog: The Apple Core.


mac_house_amsterdam.jpgSince last year the Netherlands has been infested with Apple Centres. About 18 Apple retail shops have opened with a layout similar to the Apple Stores all over the U.S. They are located mostly in the big cities, with Amsterdam and Rotterdam having three or four stores. Utrecht even has two within spitting distance of each other. Apple Netherlands has always supported the shops.
Last week all 18 Centres were notified that they have to change their names to ‘Apple Premium Reseller’ for legal reasons. Doesn’t exactly roll off the tongue, does it?
(Picture courtesy: IFOAppleStore.com)
Read the rest of the story on my ZDNet Blog: The Apple Core.

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