The Apple Core: Apple Plasmas and bad Intel

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Date: Wednesday, January 25th, 2006, 08:00
Category: The Apple Core

I think that it’s time to address the elephant in the room: the Apple plasma story that I floated in the run up to Macworld Expo. The story was based on a tip that I received from a source that was reliable in the past and after checking it with a few other industry peers it seemed plausible albeit a little out of the scope of Apple’s traditional products.
After further research with some publishing peers I discovered that others had also been leaked the plasma display story but that it was from someone that they didn’t know. The story was based on some bad intelligence that I received (sound familiar?) and I made the decision to run with it. Perhaps it was a little irrational exuberance on my part or my perennial optimism, but either way, I was sold. While Apple hasn’t released anything in this category, it could easily be an extension to the iMac line. The cottage industry built around Mac mini home theaters further fueled the fire. I also got swept up in the excitment of plasmas shipping with Intel ViiV digital home technology. The timing seemed perfect with Intel having just announced ViiV a few days prior to MWSF.
Read the rest of the story on my ZDNet Blog: The Apple Core.


I think that it’s time to address the elephant in the room: the Apple plasma story that I floated in the run up to Macworld Expo. The story was based on a tip that I received from a source that was reliable in the past and after checking it with a few other industry peers it seemed plausible albeit a little out of the scope of Apple’s traditional products.
After further research with some publishing peers I discovered that others had also been leaked the plasma display story but that it was from someone that they didn’t know. The story was based on some bad intelligence that I received (sound familiar?) and I made the decision to run with it. Perhaps it was a little irrational exuberance on my part or my perennial optimism, but either way, I was sold. While Apple hasn’t released anything in this category, it could easily be an extension to the iMac line. The cottage industry built around Mac mini home theaters further fueled the fire. I also got swept up in the excitment of plasmas shipping with Intel ViiV digital home technology. The timing seemed perfect with Intel having just announced ViiV a few days prior to MWSF.
Read the rest of the story on my ZDNet Blog: The Apple Core.

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