The Apple Core: Apple Premium Reseller Program

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Date: Tuesday, May 30th, 2006, 08:13
Category: The Apple Core

Last week I reported that there was a movement afoot in Amsterdam forcing Apple authorized resellers to change their names from “Apple Centre” to “Apple Premium Reseller” and how it may be a sign that Apple is planning to open their own line of Apple Stores in the area and essentially compete with their own channel. It appears that Apple’s global assault on retail is larger than just the Netherlands.
Read the rest of the story on my ZDNet Blog: The Apple Core.


Last week I reported that there was a movement afoot in Amsterdam forcing Apple authorized resellers to change their names from “Apple Centre” to “Apple Premium Reseller” and how it may be a sign that Apple is planning to open their own line of Apple Stores in the area and essentially compete with their own channel. It appears that Apple’s global assault on retail is larger than just the Netherlands.
Read the rest of the story on my ZDNet Blog: The Apple Core.

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