The Apple Core: Has the iTunes Store jumped the shark?

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Date: Tuesday, December 12th, 2006, 10:18
Category: The Apple Core

US-digital-song-sales.gifIndustry analyst Forrester Research has released a report saying that Apple’s iTunes has experienced a collapse in sales revenues this year. Forrester conducted an analysis of credit card transactions over a 27-month period and concludes that since January the monthly revenue has fallen by 65 percent, with the average transaction size falling 17 percent.
There are two things that Apple should consider if they expect to get more sales from the iTunes Store…
Read the rest of the story on my ZDNet Blog: The Apple Core.


US-digital-song-sales.gifIndustry analyst Forrester Research has released a report saying that Apple’s iTunes has experienced a collapse in sales revenues this year. Forrester conducted an analysis of credit card transactions over a 27-month period and concludes that since January the monthly revenue has fallen by 65 percent, with the average transaction size falling 17 percent.
There are two things that Apple should consider if they expect to get more sales from the iTunes Store…
Read the rest of the story on my ZDNet Blog: The Apple Core.

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