The Apple Core: MacBook Pro, What's in a name?

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Date: Wednesday, January 11th, 2006, 09:00
Category: The Apple Core

Back in July 2005 I suggested that it was time for Apple to retire the name PowerBook in favor something that would depart from its “Power”PC heritage (even though the original PowerBook predates the PowerPC) and move into the 21st century and reflect Apple’s commitment to use silicon from Intel.
Yesterday’s announcement of the MacBook Pro notebook was a surprise to most and it’s interesting to see that Apple finally dropped the name PowerBook from the product line.
Read the rest of the story on my ZDNet Blog: The Apple Core.


Back in July 2005 I suggested that it was time for Apple to retire the name PowerBook in favor something that would depart from its “Power”PC heritage (even though the original PowerBook predates the PowerPC) and move into the 21st century and reflect Apple’s commitment to use silicon from Intel.
Yesterday’s announcement of the MacBook Pro notebook was a surprise to most and it’s interesting to see that Apple finally dropped the name PowerBook from the product line.
Read the rest of the story on my ZDNet Blog: The Apple Core.

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