The Apple Core: The other side of the Disney McDonald’s breakup

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Date: Wednesday, May 10th, 2006, 08:02
Category: The Apple Core

After my piece yesterday about Jobs getting out of the Happy Meal business I heard from a source close to McDonald’s that tells a different toy story.
According to the source McDonald’s has been waiting for the 10-year exclusive movie tie-in contract with Disney to expire for years. Apparently the company felt that the original deal with Disney was too one-sided and was never going to renew it.
Read the rest of the story on my ZDNet Blog: The Apple Core.


After my piece yesterday about Jobs getting out of the Happy Meal business I heard from a source close to McDonald’s that tells a different toy story.
According to the source McDonald’s has been waiting for the 10-year exclusive movie tie-in contract with Disney to expire for years. Apparently the company felt that the original deal with Disney was too one-sided and was never going to renew it.
Read the rest of the story on my ZDNet Blog: The Apple Core.

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