The Apple Core: What Apple can learn from ESPN Mobile

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Date: Wednesday, October 18th, 2006, 08:00
Category: The Apple Core

It’s no secret that Apple is considering jumping into the mobile phone business (at least by their trademark filings, anyway) but before doing so, I hope that the company is paying attention to the recent death of ESPN Mobile.
According to a notice posted on the company’s Web site, Mobile ESPN will cease providing wireless service as of the end of 2006. The company is changing direction and will adopt a licensing model to “deliver our content experience through another nationwide carrier.”
Read the rest of the story on my ZDNet Blog: The Apple Core.


It’s no secret that Apple is considering jumping into the mobile phone business (at least by their trademark filings, anyway) but before doing so, I hope that the company is paying attention to the recent death of ESPN Mobile.
According to a notice posted on the company’s Web site, Mobile ESPN will cease providing wireless service as of the end of 2006. The company is changing direction and will adopt a licensing model to “deliver our content experience through another nationwide carrier.”
Read the rest of the story on my ZDNet Blog: The Apple Core.

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