The Apple Core: What can we learn from Microsoft’s Mac BU blog?

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Date: Thursday, August 31st, 2006, 08:00
Category: The Apple Core

So it’s official. Everyone’s doing it. Blogging, that is. That’s right, pretty much everyone these days has a blog, including a freshy from the good folks at Microsoft’s Mac Business Unit (Mac BU). Their blog, affectionately titled Mac Mojo (kudos on the name guys!) is part of Redmond’s strategy to try to be warm and fuzzy and to stay more in touch with their user base.
Blogs are a great way to break down the corporate facade and allow employees to express their individuality – and it beats the heck out of those horrendous press releases that are embroidered with adjectives and corporate doublespeak.
Read the rest of the story on my ZDNet Blog: The Apple Core.


So it’s official. Everyone’s doing it. Blogging, that is. That’s right, pretty much everyone these days has a blog, including a freshy from the good folks at Microsoft’s Mac Business Unit (Mac BU). Their blog, affectionately titled Mac Mojo (kudos on the name guys!) is part of Redmond’s strategy to try to be warm and fuzzy and to stay more in touch with their user base.
Blogs are a great way to break down the corporate facade and allow employees to express their individuality – and it beats the heck out of those horrendous press releases that are embroidered with adjectives and corporate doublespeak.
Read the rest of the story on my ZDNet Blog: The Apple Core.

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