The Apple Market Share Myth

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Date: Monday, July 24th, 2006, 08:00
Category: Opinion

Market share is often used in spreading FUD. It has been used against Apple’s Macintosh since its introduction over twenty years ago. Professional nay-sayers have long insisted that the Mac’s limited market share would prevent it from benefiting from the hardware economies of scale that were driving PCs cheaper, as well as the widespread software development forces that were introducing a wide range of diverse PC applications.
Ironically, those making the biggest stink about Apple’s historically low share of the overall PC market have started attacking the iPod’s majority share of the music player market. They gleefully preach the imminent demise of the iPod because its reported market share fell to 75% of all music devices. If market share is so critically important, why aren’t the same analysts advising people to march out and buy the market leading iPod?
Read more…
Contributed by: Daniel Eran, RoughlyDrafted


Market share is often used in spreading FUD. It has been used against Apple’s Macintosh since its introduction over twenty years ago. Professional nay-sayers have long insisted that the Mac’s limited market share would prevent it from benefiting from the hardware economies of scale that were driving PCs cheaper, as well as the widespread software development forces that were introducing a wide range of diverse PC applications.
Ironically, those making the biggest stink about Apple’s historically low share of the overall PC market have started attacking the iPod’s majority share of the music player market. They gleefully preach the imminent demise of the iPod because its reported market share fell to 75% of all music devices. If market share is so critically important, why aren’t the same analysts advising people to march out and buy the market leading iPod?
Read more…
Contributed by: Daniel Eran, RoughlyDrafted

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