TomTom 1.3 GPS App for iPhone Demoed at CeBIT Trade Show

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Date: Thursday, March 4th, 2010, 10:24
Category: iPhone, Software

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Let’s face it, GPS stuff is useful and when something is done well, it’s just that much better.

At the CeBIT trade show in Hannover, Germany, GPS outfit TomTom announced a number of new services and features for the upcoming version of its TomTom satellite navigation app for iPhone.

According to Macworld, TomTom 1.3, which includes real-time traffic speed and incident reports, awaits Appleā€™s approval.

The updates to the TomTom app for iPhone version 1.3 include TomTom HD Traffic for real-time traffic speed and incident reports, and Local Search powered by Google. TomTom has sold around 180,000 downloads of the TomTom for iPhone app.

At an exclusive demonstration, TomTom Product Marketing Manager Mark Huijnen showed off live traffic updates from the streets of Hannover. The HD traffic data is collated from the approximately 40 million strong TomTom device community, as well as Vodafone handsets.

The demonstration presented multiple options to avoid snarl-ups, and real-time updates of journey times. According to TomTom vice president Roy van Keulen, the traffic data updates constantly, and updates are fed to devices every three minutes.

Equally impressive was TomTom’s demonstration of the integration with Google Local Search. Using the TomTom app we were able to quickly find up-to-date info on a local Irish bar.

The 1.3 update to the TomTom app, which has been submitted to Apple for review, will offer these and other soon-to-be-announced enhancements to ensure an optimal, and even more intuitive, navigation experience.

If you have a GPS app of choice for the iPhone, feel free to share it with the class…

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