Trademark filing points to MacBook OLED panel being named the “Magic Toolbar”

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Date: Friday, October 21st, 2016, 05:11
Category: Hardware, Mac mini, Mac Pro, MacBook Pro, Patents, Rumor, Touch ID

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Sometimes it’s the patent filings that inform you about the next cool thing around the corner.

With just a week before Apple’s October 27th media event, a newly discovered trademark filing has been unearthed online, suggesting a potential name for the OLED panel on the new MacBook Pro. According to information rounded up, a trademark filed by a company called “Presto Apps America LLC” for a device dubbed the “Magic Toolbar” could be Apple’s name for the touch bar panel on its new MacBook Pro line.

The digging unearthed a company known as “Presto Apps”, which was incorporated on January 22nd of this year and a filing for the trademark on February 5th. The cost of the trademark application was furthermore estimated to be around €16,000.


The trademark name falls in line with Apple’s other “Magic” products, including the Magic Keyboard, Magic Mouse and Magic Trackpad.

To top it all off, when investigating Presto Apps’ trademark applications in Canada, Indonesia, and Malaysia, it was discovered that the “Magic Toolbar” application was filed by the same lawyers who applied for the “AirPods” trademark. It was concluded that “either Presto Apps America is Apple and the Magic Toolbar is going to be part of the MacBook announced on 27 October or else it’s the strangest set of coincidences and unlikely events I’ve ever seen.”

Rumors that began earlier in the year suggested that the OLED panel on the MacBook Pro will dynamically change for specific apps that are open on the computer, as well as integrate Touch ID into Apple’s MacBook line. Internally, Apple reportedly named the OLED panel the “Dynamic Function Row.” Refreshed versions of the MacBook Air, iMac, Mac Pro, and Mac mini are also believed to be part of the October 27th event.

Stay tuned for additional details as they become available.

Via MacRumors, The Next Web and The Trademark Ninja

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