Twitter holds discussions with Apple to create Apple TV that allows for NFL live streaming

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Date: Tuesday, August 16th, 2016, 05:57
Category: Apple TV, Fun, News, Software


If you love your Apple TV, football and Twitter, you’ll love this.

Twitter is apparently in discussions with Apple to launch a Twitter app for the Apple TV that would let Twitter’s users watch the NFL games on Apple’s set-top box.

Twitter has directed [Chief Financial Officer] Mr. [Anthony] Noto, a former Goldman Sachs banker with deep ties to the sports media industry, to lead the charge on live streaming and has assigned an engineering team to create its streaming video player. Jack Dorsey, Twitter’s chief executive, considers streaming a critical component of the company’s focus on “live” experiences, along with Periscope, its app that allows smartphone users to live-stream video.

As such, Twitter is in talks with Apple to incorporate Twitter into an app that allows for the streaming of NFL games.

Twitter, which has been seeking to be part of live streaming content of late, seems to be trying to appear on as many platforms as possible.

This seems to be an odd-but-well-timed marriage, as the NFL was looking for bidders to gauge interest in streaming rights for Thursday Night Football, something which Apple ultimately declined to submit a bid on.

Twitter’s first Thursday Night Football live stream will take place on September 15 when the New York Jets visit the Buffalo Bills.

It’s difficult to see exactly where this is going or how it will immediately affect your Apple TV experience, but stay tuned for additional details as they become available.

Via MacRumors and The New York Times

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