Twitter to Offer Paid “Pro” Accounts

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Date: Wednesday, March 25th, 2009, 17:05
Category: News

Today, Silicon Alley Insider confirmed that the social, micro-blogging service Twitter will be offering a fee based “Pro” version marketed towards businesses and power users.
twittericons.jpg
The company recently started introducing unobtrusive ads in order to generate some revenue from the highly popular service. High service demands, often resulting in the famed “Fail Whale”, and increased popularity require Twitter to start finding a way to fund updates and meet the demands of a growing user base.
Although no additional features have been announced, the article suggests, “There’s a lot of stuff companies would pay Twitter for, such as a way to verify the company rep’s legitimacy; to more analytics and information about who is reading their Twitter page; to better tracking features to see what people are saying about their company.”. Twitter will still offer access to free services, but whether those accounts’ capabilities would be changed is unknown.
Most analysts agree that the addition of this model would be a good way for Twitter to generate much needed revenue without burdening the users with overly intrusive advertising.


Today, Silicon Alley Insider confirmed that the social, micro-blogging service Twitter will be offering a fee based “Pro” version marketed towards businesses and power users.
twittericons.jpg
The company recently started introducing unobtrusive ads in order to generate some revenue from the highly popular service. High service demands, often resulting in the famed “Fail Whale”, and increased popularity require Twitter to start finding a way to fund updates and meet the demands of a growing user base.
Although no additional features have been announced, the article suggests, “There’s a lot of stuff companies would pay Twitter for, such as a way to verify the company rep’s legitimacy; to more analytics and information about who is reading their Twitter page; to better tracking features to see what people are saying about their company.”. Twitter will still offer access to free services, but whether those accounts’ capabilities would be changed is unknown.
Most analysts agree that the addition of this model would be a good way for Twitter to generate much needed revenue without burdening the users with overly intrusive advertising.

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