Waze adds celebrity voice directions

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Date: Monday, November 25th, 2013, 11:14
Category: Announcement, App Store, Apple, Apps, iOS, News

waze_logoWaze, the popular crowdsourcing navigation app, which was recently purchased by Google, announced a new partnership with Universal Pictures to add celebrity voice navigation to its quiver of features. First on the list of celebrities is actor and comedian Kevin Hart (no, I don’t know who he is either). Hart acted on Real Husbands of Hollywood, a comedy-improv parody show on BET and in January, stars in an upcoming movie with Ice Cube called Ride Along. The addition of Hart’s voice is a promotional move to get the word out about the movie. Whether future voices will be tied to promotions is still unknown, but Waze already offers other advertising opportunities for businesses by having the app notify the driver when they get near the business. Both the Waze app and Hart’s voice are free so there is no reason not to try it out. To have Hart tell you where to go, navigate to Settings > Sound, and select “English – Ride Along” as your language.

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