Waze realtime incident data now incorporated into Google Maps following acquisition earlier this year

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Date: Tuesday, August 20th, 2013, 07:57
Category: iOS, iPad, iPhone, News, Software

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This is one of the better sides of companies buying each other out.

Per AppleInsider, crowd sourced traffic data from Waze, a company that Google acquired earlier this year, is now included in the official Google Maps application for iPhone and iPad.

The company announced on its official Lat Long blog on Tuesday that real time incident reports from Waze users will appear in the official Google Maps apps for both iOS and Android in the U.S. and U.K., as well as France, Germany, Switzerland, Mexico, Brazil, Panama, Peru, Chile, Colombia, and Ecuador.

Google has also updated the Waze app for iOS, as well as Android, to add Google Search functionality. Google’s data now joins other search providers in being integrated into Waze.

Finally, Google also announced that the Waze Map Editor has been updated with Google Street View and satellite imagery. This will make it easier for users in the Waze community to correct map errors. Google announced it had acquired Waze, a crowd-sourced traffic and navigation service, in June.

Google announced in June that it had acquired Waze, a popular cross-platform, crowd-sourced traffic and navigation service to bolster its own Google Maps. As of April, Waze had more than 40 million people actively using its service and contributing data.

The Waze iOS application was highlighted by Apple >last year following the launch of iOS 6, when the company promoted alternative mapping applications and apologized for the substandard quality of its own Maps.

Google, in turn, has been working to greater monetize users of its own mapping software on iOS, as the company rolled out new banner ads for the official Google Maps application earlier this month.

If you’ve seen the realtime incident reporting in action and have any feedback to offer about it, let us know in the comments.

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