What Does Steve Know That we Don't?

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Date: Thursday, November 10th, 2005, 08:51
Category: Intel

cell.cpu.jpgSometimes you want to be a fly on the wall and hear what actual is going on behind closed doors in tech labs and board rooms. A article over at NEWS.com states the CELL triad has released a 1000 page developer kit. The article brings out a few unique directions that the CELL Processor will be used in: Toshiba will be using it in their TVs (the next step making the TV as the digital hub), Mercury Computer Systems will use it in their own custom made computers, Sony in the Playstation 3, and variations of the chip will appear in mobile phones and PDAs.
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cell.cpu.jpgSometimes you want to be a fly on the wall and hear what actual is going on behind closed doors in tech labs and board rooms. A article over at NEWS.com states the CELL triad has released a 1000 page developer kit. The article brings out a few unique directions that the CELL Processor will be used in: Toshiba will be using it in their TVs (the next step making the TV as the digital hub), Mercury Computer Systems will use it in their own custom made computers, Sony in the Playstation 3, and variations of the chip will appear in mobile phones and PDAs.
Granted, it hasn’t even debuted yet, but it makes you wonder with all the market volume potential, what it is that Steve knows that we don’t. Is the decision to move to Intel to let consumers know that Apple isn’t all that different (and forge forward using the help of the iPod halo effect) from that mainstream PC under the hood? Or is it to bring Apple more in parallel to PC software and hardware developers so that the same choices exist equally for the Apple platform?
Or did he see an advantage for Apple’s future market share? Maybe he wanted to be catered to and IBM (being one-third of the triad) refused to bend over backwards? Whatever the true reasons are I wish I knew them because the CELL chip has a unique appeal to it in light of how AMD is grabbing more of Intel’s market, Intel is pushing off its product debuts and Rosetta running virtually in the background doesn’t give me full confidence that my apps will run with all of their original gusto.
Could the CELL chip coupled with Linux be the next “Apple?” The darling underdog with the “can do” attitude? After all, the GUI experience is almost identical (give or take personal preferences and relative to what you like) across all computing environments these days. 2006 is going to be a very interesting year indeed.

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