WWDC keynote, new features show Apple focusing on meeting needs of female user base

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Date: Tuesday, June 14th, 2016, 14:22
Category: Apple Watch, iOS, iPhone, News, WWDC


This is honestly a pretty interesting read.

An article over on Buzzfeed points out that yesterday’s keynote address at the Worldwide Developers Conference highlighted some changes that Apple seems to be making definitively address the female market.

In doing so, Apple seems to be moving some of its focus away from addressing the male market. Like Pinterest and similar services, the female market seems to be the new focus of attention for Apple’s future markets.

For example, Apple’s new emergency alert system as well as a new feature that allows you to use iPhone-based app from your Apple Watch to call an Uber without having to remove your iPhone from your bag seems to be targeted around female safety and thus the female market.

The article makes some interesting points, especially in its focus that the female market is becoming more prominent, as are its needs and the drive to meet those needs.

Give it a read, let us know what you think in the comments and we’ll work to follow up on this change in the market in the future.

Via Buzzfeed

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