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Month: June 2002
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Surfing with Gestures
Categories
The Other 95%: But… I Switched In 1998
On the heels of Apple’s latest ‘Switch‘ advertising campaign, I’ve been constantly questioning the timing of Apple’s first major media attack on their competition. Why now? Perhaps why not in 1995 – during the pre-‘Second Coming of Steve Jobs’ era? The marketing scheme is excellent. Take these regular Joe’s, and give them a platform to […]