O'Grady's PowerPage

Tag: Jessica Lessin

  • Apple purchases Embark, appears to be adding transit functionality to Maps

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    Apple’s small-but-really-useful company shopping spree continues.

    Per iMore and The Verge, Apple is now reported to have acquired another transit focused app, Embark. While the usual public statements apply, the transaction has reportedly been confirmed to former Wall Street Journal writer, Jessica Lessin:

    “We don’t know how much Apple paid for the several-person team it acquired very recently. But we heard from people knowledgeable about the deal that the company plans to directly integrate Embark’s technology into Apple Maps.”

    Apple is deeply committed to building out Maps, and a year after launch users are seeing a much-improved product already. But, transit information is one of the next big hurdles, and this acquisition along with the earlier one of HopStop is sure to have a big impact on the future of Maps.

    As always, let us know what you make of this in the comments.

  • Apple purchases Passif semiconductor, move allows access to low-power technologies

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    It was a bit on the subtle side this time, but Apple bought another company for a potentially key asset.

    Per Jessica Lessin, formerly of the Wall Street Journal, Apple has purchased Passif Semiconductor, a California communication chip developer that specializes in low-power designs — technology that could be useful in developing a smartwatch-like wearable device.

    To date, Passif’s current products have included wireless radios for Bluetooth Low Energy profiles.

    It’s unknown how much Apple paid for Passif, but according to Lessin, the iPhone maker attempted to buy the chipmaker years ago “a for a price in the mid-tens-of-millions of dollars.” The company confirmed that the deal took place, but did not divulge any specifics.

    The acquisition may be linked to Apple’s rumored “iWatch” development, an anticipated wrist-worn device that is expected to connect with devices like the iPhone while also measuring biometric data for fitness and health purposes.

    Apple has also been aggressively hiring personnel from the medical sensor field in an apparent attempt to bolster its team for the rumored “iWatch.” Well-connected analyst Ming-Chi Kuo of KGI Securities expects such a device to debut in late 2014.

    In a rare move, Apple has even openly filed for ownership of the iWatch name in a number of countries around the world.

    Apple Chief Executive Tim Cook revealed in May that his company had at that point acquired 9 companies since October of 2012. He also said that his company had picked up the pace since 2012, when Apple acquired companies at a rate of one every 70 days.

    Since Cook’s comments in May, Apple has acquired at least three more companies: In addition to Passif, it bought public transit and navigation firm HopStop, as well as crowdsourced mapping data startup Locationary. While the buyout of Passif will help Apple’s future hardware, the benefits of the Locationary and HopStop purchases will most certainly be seen on the software front, through Apple’s in-house Maps service.

    Stay tuned for additional details as they become available.