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Apple announces AirTags, offers units for $29 each or $99 for a four-pack

After years of leaks, rumors, speculation, and waiting, it’s been announced. Apple’s long-awaited AirTag tracker system has been announced at the company’s “Spring Loaded” media event, the company integrating the accessories with the “Find My” app while pricing them at $29 apiece, or $99 for a four-pack of the units.

The new circular trackers can be affixed to different devices and located using the updated Find My app included as part of iOS 14. The updated app is broken out into four tabs for “People,” “Devices,” “Items,” and “Me.”

Objects can be placed into “lost” mode where when another iPhone user comes in proximity it sends the device location back to the owner, similar to Tile’s community feature. When in lost mode, anyone who finds them can tap them via NFC to learn more about the lost item.

Upon ordering, users can customize their AirTags with personalized emojis that are representative of what they’re tracking.

AirTags feature Apple’s U1 chip, which incorporate an internal accelerometer, sport IP67 water and dust resistance, and have a built-in speaker for easier discovery. The back is laser-etched polished stainless steel while the top is plastic and can be personalized.

Users can replace the device’s battery on their own, and each battery is rated to last over a year with regular use.

Apple has stated that the AirTags setup mimics the AirTags experience, and users can set the AirTag near their iPhone, which leads to a card appearing on screen to help you onboard the device and add to the Find My app.

The company has also introduced a line of accessories, such as its own Polyurethane Loop, Leather Loop, and Leather Key Ring.

In April, Apple officially brought its third-party Find My network online after announcing it at the 2020 Worldwide Developer Conference. Supported third-party Find My devices including the new Belkin SoundForm earbuds, VanMoof’s e-bikes, and the Chipolo ONE Spot tracker.

Stay tuned for additional details as they become available.

Via AppleInsider