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Apple Watch to go on sale in the Netherlands, Sweden and Thailand on July 17th

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Come July 17th, you’ll be able to snag an Apple Watch in the Netherlands, Sweden and Thailand.

Apple made the reveal quietly via updates to its official Dutch, Swedish, and Thai websites. The 38-millimeter Apple Watch Sport will start at €419 (US$468) in The Netherlands, 3,995kr (US$481) in Sweden, and ฿13,500 (US$399) in Thailand.

The announcements came on the same day that Apple kicked off its second wave of Watch launches, bringing the wearable to Italy, Mexico, Singapore, South Korea, Spain, Switzerland and Taiwan.


An estimated 2.79 million Apple Watch units have sold since the device’s April launch, albeit Apple has yet to confirm any final figures. It’s also estimated that less than 20 percent of buyers have also purchased extra bands.

Still, demand for the Watch has been categorized as “healthy,” and Apple chief Tim Cook recently said that developer interest is higher for the Watch than it was for the iPhone or iPad at similar points in their lifecycles. Apple has already revealed plans for watchOS 2, which will include a new nightstand mode among other enhancements.

Stay tuned for additional details as they become available.